23 Dec 2019
What does ‘being a man’ mean in modern China?

In China, the desire to be perceived as marriageable and successful has long driven men to adhere to a rigid (and largely unrealistic) model of masculinity – but societal shifts have sparked changes in attitudes. What does the ’modern man’ look like and what does he value in life?

Babette Radclyffe-Thomas is an award-winning fashion journalist, consultant, and academic who specialises in the Chinese fashion and beauty industries. She has worked at some of the most influential fashion and style publications in Asia and Europe, and is undertaking a PhD in fashion, gender, and identity in China.

Panos Dimitropoulos is the cultural practice lead for Asia and developing markets at Kantar Consulting. Currently based in Shanghai, he has successfully led brand strategy and expression, communications localisation, content optimisation, and innovation projects for major brands including Disney, Audi, L'Oréal, Lindt, IHG, Haier, Coca-Cola, and Diageo.

Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.