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  • How can the way we dress help in a crisis?
  • How can the way we dress help in a crisis?
    Oladimeji Odunsi (2018) ©

How has lockdown shaped the future of workwear?

As COVID-19 has forced people to spend more time at home, one of the parts of daily life impacted has been office style. How might Zoom meetings and remote working reshape workwear in the long term? And what role can fashion play in creating a sense of normality post-lockdown?

Location Northern Europe / North America

Renowned designer Karl Lagerfeld – who once infamously said: “Sweatpants are a sign of defeat” – would likely be wringing his hands in despair at everyday fashion choices in 2020 as people around the world have settled into lockdown life. [1] Yet while the rise of leisurewear during the coronavirus crisis may be seen as defeatism by some, it also speaks to the merging of people’s professional and personal lives. “Different ways of working, different ways of doing meetings... will naturally affect the way we dress, so some form of ‘in-between wear’ will have to emerge,” says ...



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    How will jewellers dazzle HNWIs post-COVID-19?

    As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

  • Vogue reads the room and spotlights COVID-19 heroes

    Vogue reads the room and spotlights COVID-19 heroes

    In July 2020, the faces of a midwife, a train driver, and a store worker look out from British Vogue’s cover. By spotlighting the everyday heroes of COVID-19, rather than polished celebs, the magazine reflects the global mood as a pandemic and protests make superficial matters look especially trite.

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    Making the Cut: a reality fix for online shopping

    As brand interactions become more seamless, Amazon’s Fashion TV series Making the Cut marks a development in the world of online shopping. Swapping out on-site ordering for on-screen entertainment and competition, it hints at a future blend of reality TV and e-commerce.

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    How are people connecting with luxe brands at home?

    The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?