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  • How is the pandemic reshaping jewellery buying habits?
  • How is the pandemic reshaping jewellery buying habits?
    Galeries Lafayette | Facebook (2019) ©
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How will jewellers dazzle HNWIs post-COVID-19?

As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

Location Global

Scope
COVID-19 has had a curious impact on the luxury sector. Lockdown measures have severely limited production and shuttered brick-and-mortar stores, with consulting firm BCG predicting that sales could fall short of forecasted estimates for 2020 by up to $120 billion. Meanwhile, economic and career uncertainty is forcing everyone to reconsider their spending. Research conducted in March by consumer insights platform Suzy found that 54% of people in the US said they would not be making any big-ticket purchases (such as homes and luxe goods) over the following three months due to the pandemic. [1] Yet against a ...

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