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  • Can an app help Millennials invest for the future?
  • Can an app help Millennials invest for the future?
    Michelle Lee, Creative Commons (2012) ©
CASE STUDY

Acorns: stocks and shares on your smartphone

Over a third of 18-year-olds don’t understand what stocks and shares are – and of those that do, 30% are put off by hidden costs. The Acorns app lets you invest your small change as you buy a coffee or a cardigan – but can it get young adults interested in the stock market?

Location United States

Scope
The company touted as the next big thing in the tech industry has announced that it’s going to be floated on the stock market with an IPO (initial public offering) – and you want to invest. But do you actually know how to do that? Studies show that over a third of 18-year-olds don’t understand what stocks and shares are, and another 30% would be deterred from taking them out due to the risk of high and hidden costs. [1] Investments and stock trading have long been somewhat of an exclusive club – minimum account balances ...

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