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  • Can an app help Millennials invest for the future?
  • Can an app help Millennials invest for the future?
    Michelle Lee, Creative Commons (2012) ©
CASE STUDY

Acorns: stocks and shares on your smartphone

Over a third of 18-year-olds don’t understand what stocks and shares are – and of those that do, 30% are put off by hidden costs. The Acorns app lets you invest your small change as you buy a coffee or a cardigan – but can it get young adults interested in the stock market?