Virtual Piggy: the true value of pocket money

Digitisation has exposed kids to far more purchase opportunities and products, so teaching them the value of money is increasingly important. Online family wallet Virtual Piggy places responsibility in kids' hands, while parents maintain control.

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"My sister had loads of birthday parties," says 13-year-old Mimi, recalling the lengths she went to in order to buy her own iPhone. "I found out the cost of all the parties, added it up over five years, included a pair of shoes Mum had bought her, put it all together and gave Mum the bill." [1]