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  • If you feel like you’re a family, then you ARE a family
  • If you feel like you’re a family, then you ARE a family
    Honey Maid (2014) ©
REPORT

Forget 2.4 children, this is the modern family

No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.

Location North America / Northern Europe

Scope
“Every family has a secret,” says author Alan Bennett, “and the secret is that it is not like other families.” [1] Ideas about family are strong and very powerful, often evoking a sense of tradition, stability and inclusiveness. But as we adapt to economic and social policies, along with societal norms, families are constantly changing.

No two families are the same. We’re all individual people, and our relationship with our relations is just as complex and unique. It’s not an easy task to effectively represent the ever diversifying face of the ‘modern’ family. But a ...

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