Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

Central & East Asia

Japan

Eastern Europe

United Kingdom

Advertising

Beauty

Media and Entertainment

Make-up

Style

TV, film, and social media video

Publishing

Beauty and wellbeing

Behavioural Sciences

‘The Japanese Schoolgirl in British Popular Culture’, Journal of Intercultural Communication

‘Miss Manga Press Release’, L’Oréal

Interview with Matthew Thorn conducted by author

Interview with Kit Laurence conducted by author

Interview with Hannah Taylor conducted by author

‘L’Oréal launches Miss Manga Mascara’, Get the Gloss

‘Mega Volume Miss Manga Mascara Review (L’Oréal Paris)’, YouTube

‘BeautyPlus: fulfilling Asian beauty ideals’, Canvas8

‘The eyes have it: “Anime Eyes” are another way Asian women try to change their looks’, Nikkei View

‘Lush’s King of the Mods and Goth Juice hair gel’, Musings of a Muse

‘Sore eyes, bad backs, low pay: the cost of false eyelash glamour’, The Guardian

‘New Samsung Galaxy S III advert mocks iPhone 5 devotees’, Pocket Lint

‘On Hipster Marketing’, Ideas at the House

‘More Teens Having Plastic Surgery for ‘Imperfections’’, CBN News

‘Plastic Surgery for Teenagers Briefing Paper’, American Society of Plastic Surgeons

Will L'Oréal’s new volume-boosting 'Miss Manga' mascara – designed to recreate the Japanese ‘anime eyes’ look – appeal to Western women? And how will real anime fans react to the appropriation of their subculture?

L'Oréal Miss Manga: kawaii goes mainstream