Examining what it’s like to live, work and play in Japan, our experts guide you through the nuances that define its culture.
Mondial's Deep Sea Funeral features an eco-friendly urn that sinks to the ocean floor before dissolving and a virtual grave marker to pinpoint the 'burial' site. The service provides a poignant goodbye and enables people to stick to their eco values by reimagining rituals around death.
BeReal once dominated the charts of app stores in 2022, but its glory days are ending in the western parts of the world. Meanwhile, the platform has rebirthed itself in Japan, captivating young Gen Z users thanks to the respite it offers against the norms of its society.
In Japan, the sauna industry is booming and influencing people’s approaches to health, wellness, and self-care. It has evolved from an activity for older men into a thriving, identity-shaping subculture that attracts people across demographics, including women and young people.
Tokyo's Dial cafe encourages couples to converse with specially designed tables and conversation cards. The space – dedicated to distraction-free dialogue – aims to provide a haven for reflection and meaningful communication amidst busy lives, appealing to the desire for lovers to reconnect.
Japanese dating app company Tapple has created Koi Suru AI, a dating simulator that uses generative AI to tailor gameplay. As dating woes continue to plague young Japanese, there’s an opportunity to harness tech as a means to facilitate – not replace – meaningful IRL connections.
As Japan grapples with the impact of the Noto earthquake, Nintendo is offering support with free repairs for products damaged in the natural disaster. This showcases unique brand backing and support, strengthening existing customer relationships and fostering new ones through real-world action.