Who’s creating decentralised networksThe Systems Sceptic is interested in redistributing power and giving it back to the ordinary citizen, so creating networks where people can carve out their own path is key. Facilitate interest-based communities on alternative platforms to win their hearts.
Why offering different ways to pay can build loyaltyThe Systems Sceptic is rethinking the value of money and how it is made, saved, and spent. They also want their finances to be as flexible as their lives, so offering different ways to pay – whether through different currencies, crypto, bartering, or buy-now-pay-later options – will help build long-term loyalty.
How to build systems resilienceThe Systems Sceptic wants institutions to think and act more in line with their core values. In times of disruption, take the lead by building systems that stand up to scrutiny and give people an alternative that’s stable and proves you care about the long term.
The pandemic may have destabilized nations, but it has also accelerated digitization. Despite being stuck inside for the past year, people have been globetrotting through their devices – internationalizing their tastes in search of hyper-local offerings and home-grown brands.
In 2021, people will be ditching established norms and rebuilding the world to define their new realities. Get a front-row seat with our Editorial Director, Kara Melchers, as she wraps up 50 expert interviews and highlights 62 new behaviours that will define 2021.
With lockdown measures shaking up spending priorities, a recession in full swing, and social calendars on hold, can the luxury sector survive this period of global upheaval? Senior Analyst Polina Norina breaks down how the pandemic has impacted HNWIs.
The American Dream has taught the world that working hard will bring success, but social mobility ideals are clashing with modern reality, and America’s position on the world stage is contested. Join Associate Insight Director Rachel Ousley as she demonstrates what new ideas will shape tomorrow’s definitions of progress, ambition, and aspiration.
As the world confronts hard truths around systemic racism and demands rise for immediate and lasting action, how can brands authentically show their commitment to the cause? Associate Director of Cultural Intelligence Alex Quicho presents case studies to learn from and the Applying Allyship checklist.
Christmas in June? We'll show you what to expect from shoppers this December as we plot out how people want to shop, what sorts of gifts they're looking to purchase, and how to account for the inevitable uncertainties that COVID-19 presents. Join our leading industry experts and analysts as they ask: has shopping lost its spark?
Parenting has always been an almost impossible balancing act and the pandemic has only made things worse. Join our analysts as they answer the question 'how can brands finally ‘get real’ about parenting?'
2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, senior analyst Becca explores what it means to be a fan in 2021 and how brands can connect fans to the things they love.