Car Culture26 Jul 2022Know your Tesla Tiger Mom from your Mondeo Man? From new snacking moments to the changing forms of status symbols, cars are a lens through which we can better understand human needs, aspirations, and values. With the EV boom taking off and tech brands investing big in in-car entertainment, this spotlight will ask what feels luxurious to the next gen of drivers (and passengers), explore new fandom and community moments, and dig into the implications this has for food and beverage, entertainment, and tech brands – as well as the auto manufacturers themselves.
Deep Dives
May 31, 2022
Are people still choosing experiences over things? After years of on-and-off lockdowns and in a moment of peak digital saturation, the relationship between product and event has been recalibrated. As people prepare for uncertain futures, what are Experience Hunters searching for in 2022?
Oct 27, 2021
With green-washing and empty promises rife, how do brands gain the right to play in the sustainability space? In our latest Deep Dive, we tap into a new Macro Behaviour.
Apr 29, 2021
The pandemic may have destabilized nations, but it has also accelerated digitization. Despite being stuck inside for the past year, people have been globetrotting through their devices – internationalizing their tastes in search of hyper-local offerings and home-grown brands.
Jan 28, 2021
In 2021, people will be ditching established norms and rebuilding the world to define their new realities. Get a front-row seat with our Editorial Director, Kara Melchers, as she wraps up 50 expert interviews and highlights 62 new behaviours that will define 2021.
Nov 19, 2020
With lockdown measures shaking up spending priorities, a recession in full swing, and social calendars on hold, can the luxury sector survive this period of global upheaval? Senior Analyst Polina Norina breaks down how the pandemic has impacted HNWIs.
Oct 29, 2020
The American Dream has taught the world that working hard will bring success, but social mobility ideals are clashing with modern reality, and America’s position on the world stage is contested. Join Associate Insight Director Rachel Ousley as she demonstrates what new ideas will shape tomorrow’s definitions of progress, ambition, and aspiration.
Oct 8, 2020
As the world confronts hard truths around systemic racism and demands rise for immediate and lasting action, how can brands authentically show their commitment to the cause? Associate Director of Cultural Intelligence Alex Quicho presents case studies to learn from and the Applying Allyship checklist.
Spotlights
Jul 26, 2022
Know your Tesla Tiger Mom from your Mondeo Man? From new snacking moments to the changing forms of status symbols, cars are a lens through which we can better understand human needs, aspirations, and values. With the EV boom taking off and tech brands investing big in in-car entertainment, this spotlight will ask what feels luxurious to the next gen of drivers (and passengers), explore new fandom and community moments, and dig into the implications this has for food and beverage, entertainment, and tech brands – as well as the auto manufacturers themselves.
Jun 28, 2022
Amid the rising cost of living, a supply chain crisis, and a new phase of the pandemic, people’s approaches to indulgence and celebration in 2022 look especially precarious. We'll be exploring how consumers will be planning for events like Thanksgiving, Black Friday and Christmas during the holiday season under three key themes of "Holiday hackers", "Going big, staying small" and "Super savers".
Apr 26, 2022
Eating green goes way beyond your five a day. In the era of hyper-sustainability, people want holistic approaches to food. From greener supply chains and packaging through to delivering indulgent yet sustainable treats, understand why building resilient life-cycles for your products can deepen loyalty among fans.
Mar 29, 2022
Throughout the pandemic, people found comfort in old favorites. But when nostalgia meets activism, hacking the past becomes the solution to the future. Find out how to take nostalgia beyond 90s re-runs - come to Futurestalgia!
Expert Outlook 2022
Nov 30, 2021
Opt-in and meet the mindsets from our Expert Outlook 2022 research – the product of 68 expert interviews and over 150 hours of analysis.
Dec 2, 2021
Ancient food vlogging, neighborhood aunties, and Don’t Worry Village – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
Dec 9, 2021
NFT art, sandbox gaming, and radical supply chain management – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
Dec 16, 2021
Home chefs, motivational listening, and meme-based dating – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
The Restore Sessions
Sep 22, 2021
From popstars in the ‘metaverse’ to Tiktok’s false authenticity – has mass digitisation altered our identities?
Sep 1, 2021
Blended homes, deserted districts, and dark retail – will urban living mutate beyond recognition?
Aug 18, 2021
From the ‘shroom boom’ to the ket clinic – will ‘new wellness’ fuse alt faith with hard science?
Jul 29, 2021
Is the ‘dream job’ is dead? Will ‘hustle culture’ lose out to revenge spending? And will we see a split between work and self?
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