Expert Outlook 2022: S2 E2Cultural Intelligence Coaching: Systems ScepticJan 19, 2022Learn how to hone your marketing and communications strategies to the Systems Sceptic over the coming year.
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Expert Outlook 2022
Who’s creating decentralised networksThe Systems Sceptic is interested in redistributing power and giving it back to the ordinary citizen, so creating networks where people can carve out their own path is key. Facilitate interest-based communities on alternative platforms to win their hearts.
Why offering different ways to pay can build loyaltyThe Systems Sceptic is rethinking the value of money and how it is made, saved, and spent. They also want their finances to be as flexible as their lives, so offering different ways to pay – whether through different currencies, crypto, bartering, or buy-now-pay-later options – will help build long-term loyalty.
How to build systems resilienceThe Systems Sceptic wants institutions to think and act more in line with their core values. In times of disruption, take the lead by building systems that stand up to scrutiny and give people an alternative that’s stable and proves you care about the long term.
Expert Outlook 2022
Nov 30, 2021
Opt-in and meet the mindsets from our Expert Outlook 2022 research – the product of 68 expert interviews and over 150 hours of analysis.
Dec 2, 2021
Ancient food vlogging, neighborhood aunties, and Don’t Worry Village – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
Dec 9, 2021
NFT art, sandbox gaming, and radical supply chain management – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
Dec 16, 2021
Home chefs, motivational listening, and meme-based dating – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
The Restore Sessions
Sep 22, 2021
From popstars in the ‘metaverse’ to Tiktok’s false authenticity – has mass digitisation altered our identities?
Sep 1, 2021
Blended homes, deserted districts, and dark retail – will urban living mutate beyond recognition?
Aug 18, 2021
From the ‘shroom boom’ to the ket clinic – will ‘new wellness’ fuse alt faith with hard science?
Jul 29, 2021
Is the ‘dream job’ is dead? Will ‘hustle culture’ lose out to revenge spending? And will we see a split between work and self?
Deep Dives
Oct 27, 2021
With green-washing and empty promises rife, how do brands gain the right to play in the sustainability space? In our latest Deep Dive, we tap into a new Macro Behaviour.
Apr 29, 2021
The pandemic may have destabilized nations, but it has also accelerated digitization. Despite being stuck inside for the past year, people have been globetrotting through their devices – internationalizing their tastes in search of hyper-local offerings and home-grown brands.
Jan 28, 2021
In 2021, people will be ditching established norms and rebuilding the world to define their new realities. Get a front-row seat with our Editorial Director, Kara Melchers, as she wraps up 50 expert interviews and highlights 62 new behaviours that will define 2021.
Nov 19, 2020
With lockdown measures shaking up spending priorities, a recession in full swing, and social calendars on hold, can the luxury sector survive this period of global upheaval? Senior Analyst Polina Norina breaks down how the pandemic has impacted HNWIs.
Oct 29, 2020
The American Dream has taught the world that working hard will bring success, but social mobility ideals are clashing with modern reality, and America’s position on the world stage is contested. Join Associate Insight Director Rachel Ousley as she demonstrates what new ideas will shape tomorrow’s definitions of progress, ambition, and aspiration.
Oct 8, 2020
As the world confronts hard truths around systemic racism and demands rise for immediate and lasting action, how can brands authentically show their commitment to the cause? Associate Director of Cultural Intelligence Alex Quicho presents case studies to learn from and the Applying Allyship checklist.
Spotlights
Oct 6, 2021
From the fall of the celebrity to the rise of people with purpose, what do the new cultural icons of today tell us about people's changing behaviors, buying decisions and values?
Jun 24, 2021
Christmas in June? We'll show you what to expect from shoppers this December as we plot out how people want to shop, what sorts of gifts they're looking to purchase, and how to account for the inevitable uncertainties that COVID-19 presents. Join our leading industry experts and analysts as they ask: has shopping lost its spark?
May 27, 2021
Parenting has always been an almost impossible balancing act and the pandemic has only made things worse. Join our analysts as they answer the question 'how can brands finally ‘get real’ about parenting?'
Mar 25, 2021
2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, senior analyst Becca explores what it means to be a fan in 2021 and how brands can connect fans to the things they love.
Want a briefing?Choose one of our Deep Dive topics to be presented to your team in-house or digitally by an analyst. These briefings drive inspiration, insight, and deeper understanding.
