Deep Dive: Luxury Refresh
20 Nov 2020
Deep Dive: Luxury Refresh

In the Luxury Refresh Deep Dive, we explore how high-end consumption is changing as a result of COVID-19 and consider the impact of personal values on HNWIs’ spending habits in the near future. How can brands deliver the opulence they seek while being conscious of the pandemic context?

Alex Quicho

Alex Quicho is the head of cultural intelligence at Canvas8. Her research into identity, ethics, and technology has been published widely, including in Wired, Bookforum, and a recent monograph for Zero Books. She is an associate lecturer in speculative futures at Central Saint Martins and holds a master’s degree in cultural criticism from the Royal College of Art. At Canvas8, she designs innovative methodologies and develops cultural understanding for clients including Google and Nike.

Polina Norina

Polina Norina is a senior behavioural analyst at Canvas8. She has a background in editorial project management and copywriting, and has previously worked on New York Times bestsellers in trade publishing and international comms projects for companies like Airbus. Outside of work, you can find her learning new languages, reading non-fiction or discovering new design innovations.