With our modern lives undergoing a period of rewilding, our vision of tech futures is in flux. Canvas8 spoke to digital pioneer, academic, and author Sue Thomas about how brands can use technology to leverage humanity’s affinity for nature and merge the digital with the great outdoors.
Sue Thomas is an independent researcher and digital pioneer looking for positive ways to integrate people's digital lives with their lives in nature. From 2005 to 2013 she was a professor of new media at De Montfort University. Previously, she founded the trAce Online Community at Nottingham Trent University, which she directed for ten years. Her books include Nature and Wellbeing in the Digital Age, Technobiophilia: nature and cyberspace, Hello World: travels in virtuality, and Correspondence, short-listed for the Arthur C. Clarke Award for Best Science Fiction Novel.
Jonathan Hassall is a senior behavioural analyst in the data and insights team at Canvas8. A published academic with a master's degree in psychology, he’s brought cutting-edge research techniques to some of the largest brands in the world. He can usually be found immersed in niche musical genres or being a doting father to a panoply of plants and a primadonna cat.
As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?
As fashion and consumer preferences evolve, brands are looking for innovative ways to target luxury customers. Auroboros, a digital-first fashion house, bridges the gaps between science, technology, and nature to offer inclusive and sustainable designs for digital audiences.
How are people engaging with blockchain tech? Why is data privacy more important than ever? How will the world of AR and VR merge with NFTs? And In this part of the 2022 Expert Outlook, we speak to three experts about the world of technology and what is most important to consumers.
From ‘groundscrapers’ to biophilia, companies are scrambling to design new offices that focus on people’s desire to connect with nature and to look after their wellbeing. As people reflect on how they want to work, corporations can use design to create a new generation of desirable workplaces.