Football's Future FansWith the World Cup happening in November this year, we know that classic fandom behaviors are set for a wintery twist. But beyond seasonal differences, fandom transformations are gaining pace. New markets, Web3 community and new collector culture means football fandom is being played on new terrain. So who are football’s freshest fan types? And what subcultures are shaping the future of football?Tuesday, 6 Dec 2022
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