Football's Future FansTuesday, 6 Dec 2022
SummaryWith the World Cup happening in November this year, we know that classic fandom behaviors are set for a wintery twist. But beyond seasonal differences, fandom transformations are gaining pace. New markets, Web3 community and new collector culture means football fandom is being played on new terrain. So who are football’s freshest fan types? And what subcultures are shaping the future of football?

Featured Speakers

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.