America NowTuesday 25 Oct 2022
SummaryAmerica is a seriously divided nation. How does a volatile and polarized political landscape play out in people’s daily lives? From new rulings around gun control and abortion rights to a historic environmental bill, we’re seeing a politically galvanised population making themselves heard – and tensions being entrenched in their wake. How do identity politics shape people’s attitudes to brands? How can businesses speak across the divide? And what are the new American values defining a collective sense of identity?