Expert Outlook 2024 ThreatsGlobal boiling point and synthetic realityJoin Canvas8 and expert guests to discuss ideas around the threats of Global Boiling and Synthetic Reality. Tuesday, 28 Nov 2023
SummaryAre we on the cusp of a new climate culture war? How will brands navigate the concerns around the acceleration of AI? Examining two major threats set to loom in 2024, Canvas8 will welcome two more experts to discuss the implications of these challenges and how brands can navigate around them effectively.
Why Now?
A new climate culture warEven though support for environmental initiatives is strong, people also want to maintain their way of life.
Financially challengedIn 2024, environmental concerns need to be delivered in the context of financial challenges. An anchoring strategy will acknowledge climate realities while showing people an affordable path forward.
Accelerated cognitive stressAI is a growing concern, and trust is at an all-time low. With major general elections happening in 2024, anxiety around fake news and the state of reality will be at an all-time high.

Featured Speakers

Diana Verde Nieto is the co-founder of Positive Luxury, which helps companies adapt and transition to a new climate economy by assessing their ESG performance and forecasting social and environmental risks. Diana is a pioneer in ESG and a globally recognised figure in the sustainability field. She holds a degree in global leadership and public policy from Harvard Kennedy School, and she has been trained by former US Vice President Al Gore at the Alliance of Climate Protection, subsequently being honoured by the World Economic Forum as a Young Global Leader.

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Dr. Francesca Sobande is the author of The Digital Lives of Black Women in Britain, Consuming Crisis: Commodifying Care and COVID-19, and Big Brands Are Watching You: Marketing Social Justice and Digital Culture. She is a senior lecturer in digital media studies, and her areas of expertise include popular and meme culture, Black media and visual culture, feminism and consumer culture, and brand responses to injustices and crises. Dr. Sobande’s research has been published in international journals, including Cultural Studies, Marketing Theory, Journal of Consumer Research, and European Journal of Marketing.

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THE INSIGHTS
77%of Gen Yers and Xers, 76% of Gen Zers, and 75% of Boomers all report they’re concerned about atypical or unseasonable weatherFast Company / Harris Poll, 2023
Halfof Americans believe national news organisations intend to mislead, misinform, or persuade the publicGallup / Knight Foundation, 2023
70% citizens in the UK and Germany who understand AI and deepfake tech say they’re concerned about the threat such technology poses to electionsYouGov / Luminate, 2023