Dr. Francesca Sobande is the author of The Digital Lives of Black Women in Britain, Consuming Crisis: Commodifying Care and COVID-19, and Big Brands Are Watching You: Marketing Social Justice and Digital Culture. She is a senior lecturer in digital media studies, and her areas of expertise include popular and meme culture, Black media and visual culture, feminism and consumer culture, and brand responses to injustices and crises. Dr. Sobande’s research has been published in international journals, including Cultural Studies, Marketing Theory, Journal of Consumer Research, and European Journal of Marketing.

Scott Rick is an associate professor of marketing at the University of Michigan Ross School of Business. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, aiming to understand when and why consumers behave differently than they should behave to develop marketing and policy interventions accordingly.