Survey findings show that most Gen Y and Zers in Singapore still hope to live in private housing despite sky-high prices. It’s reflective of their complicated sentiments towards home-buying, and brands can step up to help them find their footing while they navigate complex financial realities.

With Australian house prices growing exponentially over the past decade, the dream of homeownership is all but a fantasy to young Aussies. Having been priced out of the market, young people are reimagining a future where community and experience are worth more than bricks and mortar.

Japan’s working culture has a reputation like no other, with long days and little time off being common features. But as Gen Yers start to become the dominant members of the workforce, how will attitudes to overwork shift towards an environment that offers flexibility and a better work-life balance?

Young adults in South Korea don't have a huge bankroll for travel and leisure experiences, but they’re more than willing to invest in them – so long as they promote wellbeing and are on trend. Brands could capitalise on people's newfound interest in their own cultures to make catered experiences.