Examining what it’s like to live, work, and play in Australia, our experts guide you through the nuances that define its culture.
of Aussies agree that all businesses should be accessible to people with physical, mental, sensory, or intellectual disabilities
of Australians are concerned or anxious about climate disruption
of Australians believe that political correctness offers important protections to the rights of certain groups
of Australians said they were opposed to the inclusion of an Indigenous advisory panel in the constitution in June 2023
Australians plan to travel either domestically or internationally in 2023
of Australians report shopping for lower-priced brands more in 2023 than they did in 2022
Research has revealed that most APAC luxury consumers would reduce their support for brands that neglect environmental sustainability. These findings emphasise the need for brands to prioritise communicating their sustainability efforts to meet the expectations of APAC luxury consumers.
The pandemic has altered various aspects of life, including how we travel. As international tourism in Australia is gradually returning to its peak, overseas visitors are emboldened by their desire to reconnect with loved ones and nature, signalling a shift towards travel that emphasises wellbeing.
Hoshino Resorts has begun the process of converting the Nara Prison in Japan into a luxury hotel experience for tourists. The move demonstrates the continued rise of luxurious and experiential travel and also caters to the demand for holiday experiences that value local histories.
Wholesome is rebranding to make sustainable products more accessible to consumers. Recognising that eco-friendly eating habits shouldn't come at a higher cost, the brand offers a curated selection of top-quality products at wholesale prices, supporting the buyer, the community, and the planet
The National Theatre of Parramatta announced the first-ever all-BIPOC-led program for 2024. With the industry still lacking diversity, audiences are challenging creative leaders on inclusion and providing ongoing and nuanced opportunities for marginalised groups that generate longer-term change.
An experiential art campaign called ‘The Unseen Machine’ has sparked conversation about AI’s role in creativity. Despite general anxiety about AI, excitement about its ability to augment inventiveness creates an opportunity for brands to show how new tech might support and inspire human imagination.
With its 'go big on the little things' platform, Aldi is encouraging Australians to seek indulgence over the holiday season, even if their budgets are stretched. With people keen to engage in festivities despite ongoing inflation, they're looking for ways to save without dampening their spirit.
Google Australia’s campaign for the Pixel 8 Pro highlights how the tech giant’s latest AI advancements can provide people with solutions to common, low-stakes problems like people not looking at the same camera. How else can brands tout daily utility to counter scepticism about AI?
Though many Australians own more than one car, the cost of living is challenging people to rethink their household spend. A new campaign from Uber Carshare is tapping into the appetite for multiple cars within one household, while also acknowledging rising costs and offering a flexible alternative.
Digital challenger app Nine25 has positioned itself in the evolving digital banking landscape to address young Australians’ financial challenges. Through gamification, the company aims to make micro-investing more accessible and engaging for the next generation’s financial independence.