Gumtree focuses on animal welfare to promote pet category
signal·
25 Jul 2024
Gumtree has launched a national campaign in Australia to raise awareness of the importance of rehoming pets. Having launched a pet category on its site in early 2024, the marketplace is encouraging Aussies to consider adopting animals that need a home rather than prioritising newly bred pets.
Common's good news strategy resonates with Australians
signal·
24 Jul 2024
Digital publisher Common is seeking to disrupt the toxicity of social media with a focus on good news, uplifting stories, and inspirational moments. The strategy to offer a refreshing break from the negativity of online news is already proving impactful, suggesting more opportunities for good news.
Australian campaign spotlights on endometriosis symptoms
signal·
23 Jul 2024
Endometriosis Australia’s first television commercial brings attention to common endometriosis symptoms, encouraging people to take symptoms seriously. The campaign aims to reduce the six-and-a-half-year average journey toward a diagnosis for people living with endometriosis in Australia.
Amanda Lotz on the future of streaming and broadcast TV
report·
19 Jul 2024
According to many commentators, streaming services should have subsumed linear TV by now. However, they’re still playing catch up when it comes to share of viewership. Canvas8 spoke to Dr. Amanda Lotz about what the growth of streaming means for the future of TV for consumers.
IKEA prompts Aussie shoppers to rethink homelessness
signal·
19 Jul 2024
IKEA has partnered with Save the Children, setting up installations in its stores to encourage Australian shoppers to imagine the lived realities of homeless women and children. With audiences experiencing digital fatigue, the IRL installation sensitively engages viewers with complex topics.
How Aesop sustains beauty and quiet luxury for Aussie men
case study·
19 Jul 2024
Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.
Developer of a health engagement programme at Australia's leading health insurer
Maxim heads up Live Better function at Medibank, Australia's leading health insurer. His team develops and manages the world-leading currency-based health and wellbeing engagement program, and is also looking after a broad portfolio of enterprise partners ranging from global brands like Apple and Adidas to local pharmacy distributors and gym networks. Maxim is also supporting and overseeing a broad range of innovation initiatives across product and service integration, digital experiences in healthcare, and virtual care delivery.
Macro Expert
Meg Elkins
Cultural and behavioural economist
Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.
Macro Expert
Elise Meng
Founder of APAC Gen Z research collective LU~LI.
Elise Meng is the founder of LU~LI Research, an APAC-based research agency that studies youth culture and Gen Z communities. With 24 years of experience as a professional Gen Z herself, Elise unites young strategists, researchers, analysts, and culture-ists around Asia to work together with brands that are keen to tell the real story of who they are and what they stand for.
Macro Expert
Liz Isenring
Dietitian and bestselling author
Liz Isenring is Australia’s leading research-based practising dietitian. She is passionate about helping people to be healthy via the healing power of nutrition. Dr Isenring is recognised as an international expert in health and wellbeing. She has held professor, head of programme, and associate dean roles, published over 160 peer-reviewed scientific papers, is a best-selling author, received over $4 million in research funding, and is regularly invited as an international key note speaker. She also has the lived experience of improving her energy, health, and fitness and losing over 25kg (50 pounds) gained during her busy professional and family roles.
Industry Influencer
Dr. Dori Tunstall
Expert in anthroplogy and organisational transformation
Dr. Elizabeth (Dori) Tunstall is the first Black person to hold the position of dean of design in the world. She is a recognized figure in the decolonization of design for organizational transformation. She previously taught at Swinburne University in Australia and wrote the biweekly column "Un-Design" for The Conversation Australia. She also taught at the University of Illinois at Chicago and organized the US National Design Policy Initiative. Industry positions have included UX strategist for Sapient and Arc Worldwide. She holds a Ph.D. in Anthropology from Stanford University.
Sector Expert
Anastasia Lloyd-Wallis
Consumer behaviourist with a background in mathematics and neuroscience
Anastasia Lloyd-Wallis leads the consumer insights division at Retail Doctor Group, an Australia-based international retail advisory and consultancy firm. She applies a background in postgraduate mathematics to help retailers and FMCG brands model consumer personalities using neuroscience, motivations, and behaviours to develop market opportunities. Widely regarded as a go-to source on consumer behaviours and retail trends of today and tomorrow, Anastasia can tell you what your consumers can’t.
Macro Expert
David Levinson
Academic whose interests span transport, geography and economics
Prof. David Levinson teaches at the School of Civil Engineering at the University of Sydney, where he leads TransportLab and the Transport Engineering research group and directs the Master of Transport. His research interests span transport, including engineering, design, policy, planning, geography, and economics. His most recent research emphasises transport-land use interactions, accessibility, and transport system evolution.
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