Australia

Research has revealed that most APAC luxury consumers would reduce their support for brands that neglect environmental sustainability. These findings emphasise the need for brands to prioritise communicating their sustainability efforts to meet the expectations of APAC luxury consumers.

Hoshino Resorts has begun the process of converting the Nara Prison in Japan into a luxury hotel experience for tourists. The move demonstrates the continued rise of luxurious and experiential travel and also caters to the demand for holiday experiences that value local histories.

Wholesome is rebranding to make sustainable products more accessible to consumers. Recognising that eco-friendly eating habits shouldn't come at a higher cost, the brand offers a curated selection of top-quality products at wholesale prices, supporting the buyer, the community, and the planet

The National Theatre of Parramatta announced the first-ever all-BIPOC-led program for 2024. With the industry still lacking diversity, audiences are challenging creative leaders on inclusion and providing ongoing and nuanced opportunities for marginalised groups that generate longer-term change.

An experiential art campaign called ‘The Unseen Machine’ has sparked conversation about AI’s role in creativity. Despite general anxiety about AI, excitement about its ability to augment inventiveness creates an opportunity for brands to show how new tech might support and inspire human imagination.

With its 'go big on the little things' platform, Aldi is encouraging Australians to seek indulgence over the holiday season, even if their budgets are stretched. With people keen to engage in festivities despite ongoing inflation, they're looking for ways to save without dampening their spirit.

Google Australia’s campaign for the Pixel 8 Pro highlights how the tech giant’s latest AI advancements can provide people with solutions to common, low-stakes problems like people not looking at the same camera. How else can brands tout daily utility to counter scepticism about AI?

Though many Australians own more than one car, the cost of living is challenging people to rethink their household spend. A new campaign from Uber Carshare is tapping into the appetite for multiple cars within one household, while also acknowledging rising costs and offering a flexible alternative.