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Australia

Examining what it’s like to live, work, and play in Australia, our experts guide you through the nuances that define its culture.

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Latest Australia articles

Gumtree focuses on animal welfare to promote pet category

  • signal·
  • 25 Jul 2024

Gumtree has launched a national campaign in Australia to raise awareness of the importance of rehoming pets. Having launched a pet category on its site in early 2024, the marketplace is encouraging Aussies to consider adopting animals that need a home rather than prioritising newly bred pets.

Common's good news strategy resonates with Australians

  • signal·
  • 24 Jul 2024

Digital publisher Common is seeking to disrupt the toxicity of social media with a focus on good news, uplifting stories, and inspirational moments. The strategy to offer a refreshing break from the negativity of online news is already proving impactful, suggesting more opportunities for good news.

Australian campaign spotlights on endometriosis symptoms

  • signal·
  • 23 Jul 2024

Endometriosis Australia’s first television commercial brings attention to common endometriosis symptoms, encouraging people to take symptoms seriously. The campaign aims to reduce the six-and-a-half-year average journey toward a diagnosis for people living with endometriosis in Australia.

Amanda Lotz on the future of streaming and broadcast TV

  • report·
  • 19 Jul 2024

According to many commentators, streaming services should have subsumed linear TV by now. However, they’re still playing catch up when it comes to share of viewership. Canvas8 spoke to Dr. Amanda Lotz about what the growth of streaming means for the future of TV for consumers.

IKEA prompts Aussie shoppers to rethink homelessness

  • signal·
  • 19 Jul 2024

IKEA has partnered with Save the Children, setting up installations in its stores to encourage Australian shoppers to imagine the lived realities of homeless women and children. With audiences experiencing digital fatigue, the IRL installation sensitively engages viewers with complex topics.

How Aesop sustains beauty and quiet luxury for Aussie men

  • case study·
  • 19 Jul 2024

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.

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