While Generation Rent has a bleak outlook on owning their own home, Gen Zers are more hopeful, and many are ahead of the home-owning game. While Zers have been criticized for adopting backward lifestyles, their techniques are helping them achieve their long-term goals once thought out of reach.

The 'unfinished apartment' trend has gone viral in China, seeing young people embrace bare-bones and sparse interior design in their new homes. While it’s partly due to mounting financial stress, the trend also reflects Gen Y and Z’s fatigue with the pressures of building a dream home.

Castlery redefines luxury living for Gen Y, bridging affordability and aspiration. Through its socially-driven approach, the brand embraces trends while motivating homeowners in the cost of living crisis. But how does this position the brand as a leader in reestablishing luxury furniture?