Will Gen Z ever be loyal to luxury brands?
9 Jan 2023
Will Gen Z ever be loyal to luxury brands?

Gen Zers have entered the luxury market and show a keen interest in the value of high-quality, exclusive brands. But this generation’s demands are beyond the traditional paradigms of luxury. So, how are designer brands evolving to win the attention and loyalty of the new luxury shoppers?

Hana Ben-Shabat

Hana Ben-Shabat is the founder of Gen Z Planet, a research and advisory firm. She’s the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.

Genevieve Muwana

Genevieve Muwana is a business fashion management lecturer at the London College of Fashion. She’s passionate about consumer behaviour and luxury brand management and has over two decades of experience working with luxury, beauty, and fashion.

Ally Elphick

Ally Elphick is a Bristol-based Copywriter and Brand Strategy Consultant, who supports brands seeking to forge a more sustainable future for people and planet, together. When she's not reporting on emerging trends or exploring how her clients can better communicate their purpose, she's tending to her veg plot or making a dash to the coast for weekends spent surfing from the comfort of her campervan.