Examining what it’s like to live, work and play in France, our experts guide you through the nuances that define its culture.
It isn’t easy to capture both the mass and niche market within the fragrance sector, but Diptyque has done so while upholding its luxury brand codes. A conceptual scent offering and innovation – combined with heritage – have made the brand a go-to choice for cross-generational scent enthusiasts.
Israel's response in Gaza to Hamas' attack on its citizens in October is causing a rise in physical and verbal violence towards people based on their cultural and religious affiliations. In response to a rise in anti-semitism, people are taking to the streets to protest.
The Marseille-based ‘anti-concept’ store Jogging adopts a community-centric approach by focusing on localisation and themes of fashion, food, and art to offer consumers an elevated retail experience. What does this fresh and audacious strategy say about the future of localised retail?
The Louvre is modernising its Ancient Egypt exhibition with augmented reality technology from Snap. The art institution is using AR to bring exhibits back to their former glory – capturing the attention and imagination of museum visitors and boosting their knowledge and engagement.
Activewear brand Distance challenged shoplifters to try and steal shoes from its Paris store – but the catch was they had to outrun Olympic athlete Méba-Mickaël Zeze to get away with the goods. This marketing ploy taps into the anti-capitalism zeitgeist that sees TikTok shoplifting content thrive.
Enzo Lefort has become the most recent French athlete named a House Ambassador for Louis Vuitton. As pop culture – and, more specifically, sports – collides with fashion, there is an opportunity for brands to reach new audiences and infuse communities with new forms of collective identity.
The yearly event became the catalyst for a conversation around ageing as some celebrities ditched hair dye and make up and chose to define what looks good away from societal expectations. As attitudes towards ageing continues to evolve, women are looking to take a less invasive approach to beauty.
A musical movement is rising in France, defined by rebellious genres that defy mainstream conventions. Driven by Soundcloud, the New Wave's anarchic sound and digital aesthetic signal a generational shift. What does it reveal about young people’s approach to community, creativity, and tradition?
Throwaway culture has seen people binning their old or broken home appliances rather than repairing them, but Murfy aims to change that. Via accessible and speedy repairs, the French firm is appealing to eco-mindsets and thrifty mentalities – offering a way to be sustainable and savvy.
For the first time in its 104-year history, Balenciaga has featured plus-size models in its runway show. While arguably too little, too late, the timing runs contrary to the recent nostalgic obsession with 90s aesthetics, which has brought a slide back towards size-zero models.