The luxury market is one of the few sectors that remains unaffected during a recession. While some statistics suggest that stock prices in luxury companies fall across the board, others show rising sales figures in times of financial downturn. Unlike so many other sectors, is luxury recession-proof?

A desire to explore the outdoors without sacrificing luxury amenities has led many Chinese travellers to opt for glamping holidays. In addition to offering a close-to-home option as lockdown restrictions persist, it provides a chance for people to relax and re-engage with nature.

As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

Data suggests that people are increasingly drawn to niche brands and insider knowledge in China. This shift is an opportunity for intimate, taste-cultivating experiences that help people connect around cultural capital and appreciate stories and craftsmanship beyond flashy logos.