5 Nov 2021
What does luxury mean to Gen Yers and Zers in America?

The luxury sector has bounced back in the wake of the pandemic, but with Gen Yers and Zers gaining more economic power, how can high-end brands convert these cohorts into customers? Canvas8 spoke to nine Americans under 40 to understand how they value luxury goods and brands.

Izaak Binet is a researcher and filmmaker and works as a behavioral analyst at Canvas8. He holds a master’s in international development from the LSE and speaks French and Spanish. Outside of work, he spends his time swimming, reading, and watching films at the BFI.