Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?
Zorsha Taylor Suich is a writer for The Greylock Glass, whose work involves long-form articles on fashion and culture. She adopts a culture-critic lens in many of her pieces such as her most recent series, The Individualisation of Fashion, for her column Leisure and Lapels. She is the former fashion editor for Concrete, UEA’s student newspaper, and part of the editing team for Mausoleum Press, a student-run zine.
Dino Bonacic is a London-based, Croatian-born freelance journalist, editor, and lecturer with a focus on fashion, arts, and culture. He has written for publications including The Guardian, Financial Times, i-D, Buffalo Zine, Lampoon, Pylot Magazine, and Gay Times, as well as 10 Magazine where he worked as the online editor for two years.
Jordan Anderson is editor-at-large at NSS Magazine and online editor at Twin Magazine. As a fashion journalist and creative director, his work explores political themes in and outside the fashion industry including race, gender, identity, and brand and cultural ethics.
J'Nae Phillips is an Insights Editor at Canvas8. After an early career working in fashion and media, her passion for culture and journalism grew and she made the transition to writing and editing full-time. She specialises in fashion, trends, cultural shifts and all of the good stuff that gets people talking.
With Gen Zers looking to stay connected to streetwear culture at home, there are new opportunities for brands to create surprise and exclusivity. HEAT is a luxury mystery box that sells curated streetwear drops to those who want access to cult brands and the thrill of discovery.
The fashion world was upheaved by COVID-19 as people reexamined their buying habits and switched up the ways they participated in culture. How might a decentralized approach to influence impact style? And how can brands respond to the shopping habits of younger generations?
Following the launch of Drake’s sub-label NOCTA created in collaboration with Nike, its success has raised some important questions on collaborations within the fashion and streetwear industry. It also marks a new venture for Nike as Drake is the brand’s first non-athlete partnership.
For International Women’s Day, eBay is launching a month-long campaign dedicated to championing women in streetwear. The initiative responds to how streetwear remains a predominantly male-run space, despite the growing demand for female representation and offerings.