Why buying wine online is here to stay
22 Mar 2021
Why buying wine online is here to stay

COVID-19 has been wine’s wake-up call to ecommerce. Once a prerogative of younger drinkers, the pandemic has opened online wine buying to all consumers and siphoned it into the mainstream. How can brands keep up with the trend and the changing behaviours associated with it?

Dr. Liz Thach MW

Dr. Liz Thach is a freelance wine writer, wine market expert, researcher, educator, and consultant based in Napa and Sonoma, California. Dr. Thach specialises in wine business strategy, marketing, executive development, and wine lifestyle.

Paul Mabray

Paul Mabray is chief executive officer of Pixwine, a wine discovery platform set to launch in spring 2021. He specialises in ecommerce, wine, ebusiness, SaaS, CRM, strategy, business, and development.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.