How spirits are moving beyond connoisseur culture
9 Feb 2021
How spirits are moving beyond connoisseur culture

Premium spirits were once synonymous with exclusivity, with only discerning drinkers splashing out for high-end tipples. But with luxury moving in a more inclusive direction and alcohol discovery largely taking place online due to COVID-19, how can brands keep up with a changing marketplace?

Melissa Dowling

Melissa Dowling is the content director at beverage business magazine Cheers.

Derek Epps

Derek Epps has more than 17 years of experience in wine and spirits. He is on the board of The Veraison Project, an initiative wanting to make the wine industry more equitable.

Hugh Thomas

Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.