Sophie Hinchcliffe, also known as ‘Mrs Hinch’, amassed over 1.7 million followers, high-profile media appearances, and a six-figure book deal in less than a year simply by sharing cleaning tips and videos on Instagram. What is the appeal of watching a woman obsessively scour her home?
For most people, chores are a necessity, not a pleasure. A third of Brits would rather pay to have someone else do them. Could a shift in our perception of these tasks, underpinned by elegantly designed products, make them more pleasant?
For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?
The Roomba i7+ has been touted as the smartest vacuum on the market. Self-emptying, voice command-enabled, and able to store up to ten floor plans, the device can make vacuuming truly automatic. But amid heightened cyber-security fears, are people willing to swap their data from a dust-free home?
Smol – named after the Internet slang for small and cute – is a company that allows people to buy high-quality concentrated laundry capsules online and have them delivered to their door on a regular basis. Just tell Smol how many washes you do a week and it will sort out the rest.