Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?
Rohaizatul Azhar is an adjunct lecturer at LASALLE College of the Arts, specializing in fashion, cultural anthropology, and the creative industries.
Jason Matias is an award-winning fine artist and the creator of Art of Selling Art, a series of online courses on how to run your own art business.
Robert Bird worked in the corporate fashion industry before starting his own business with his partner, Brittany Blanco. The two now co-own the online luxury vintage store Treasures of NYC.
Marissa Chen is a writer and photographer based between the UK and Singapore. Her work has appeared in Huck, Japan Times and Critical Mass, and she is also a member of the Native Agency.
As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.
For over 160 years, well-heeled shoppers have wandered down the Rue de Sèvres in Paris to visit the iconic department store Le Bon Marché. Now, parent company LVMH is bringing the experience of browsing elegant boutiques online with 24 Sèvres. But do people really want to buy luxury over the web?
As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.
Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.