Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?
As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.
For over 160 years, well-heeled shoppers have wandered down the Rue de Sèvres in Paris to visit the iconic department store Le Bon Marché. Now, parent company LVMH is bringing the experience of browsing elegant boutiques online with 24 Sèvres. But do people really want to buy luxury over the web?
As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.
Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.