24 Sèvres: bringing Parisian luxury into the digital age
24 Sèvres: bringing Parisian luxury into the digital age

For over 160 years, well-heeled shoppers have wandered down the Rue de Sèvres in Paris to visit the iconic department store Le Bon Marché. Now, parent company LVMH is bringing the experience of browsing elegant boutiques online with 24 Sèvres. But do people really want to buy luxury over the web?