While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?
Three in four Australian homeowners plan to decorate their digs in the next two years, and 41% plan to build an addition or renovate. Tapping into this national obsession, Houzz is a community of home renovators and professionals that's disrupting Australia's $30 billion DIY market.
By 2030, cities in China will house 1 billion people. To meet rocketing demand, the government plans to build 36 million affordable new homes. Spending on home improvement has increased, but people aren’t embracing DIY – they’re paying others to do it for them.
The days of looking quizzically at a broken tap before caving in and calling a plumber are over. Nowadays, much of the information needed to fix household problems is just a click away. In fact, on YouTube alone there are over 1,000 channels dedicated to How To and DIY videos.