REPORT
Jul 14, 2014
Why ‘Do It For Me’ is the Chinese DIY mantra

By 2030, cities in China will house 1 billion people. To meet rocketing demand, the government plans to build 36 million affordable new homes. Spending on home improvement has increased, but people aren’t embracing DIY – they’re paying others to do it for them.

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DIY is one US export that Chinese people are not buying into. Chinese homeowners with money to spare are aspiring to a modern Western lifestyle, and they want it conveniently and quickly – as long as someone else is building it for them. China’s localised version of IKEA is booming, and dream homes are bought off the shelf or made to order. And in today’s busy world, if it costs less time and money to pay someone else to spruce up your home, why would you do it yourself?