Google is changing how we see DIY
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Signal
Jul 11, 2014
Google is changing how we see DIY

The days of looking quizzically at a broken tap before caving in and calling a plumber are over. Nowadays, much of the information needed to fix household problems is just a click away. In fact, on YouTube alone there are over 1,000 channels dedicated to How To and DIY videos.

Everyone is now a Google Handyman - sink blocked? Look it up. Light fixture not working? Search it on YouTube. Knowledge is now so freely available to all that it enables everyone to become an expert in anything, even if that's just for as long as it takes to stop a leaky tap. The popularity of Lifehacks and online tutorials are fuelling brands' desire to position themselves in this space.