As people increasingly rely on their phones to bridge the gap between digital and physical worlds, maps have emerged as an exciting space for creativity and personalization. So, how can brands best use geospatial data to connect with their customers and deliver optimized omnichannel experiences?

Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

As elements of our lives go increasingly online, luxury fashion is following suit – and leveraging its presence to tap into younger, more varied, and more global audiences. Bringing fashion fantasies to your fingertips, Drest offers users a grown-up, glamourous, haute-couture version of dress-up.

In the Pressing Play Deep Dive, we explore the shifting entertainment habits and expectations as a result of COVID-19, and examine how technology has become central to keeping people connected to what they love. What does this mean for the evolution of sports and entertainment?