American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?

Whom Home is finding new ways to put its furniture on show by partnering with Home Design, a popular mobile game. By digitising the brand, the home decor company is aiming to convert hesitant players into shoppers who make big-ticket decisions online.

Furniture service Oliver Space offers curated sets of furniture for people to rent on a monthly basis. Regularly moving tends to be the norm for Gen Yers (aka Gen Rent), so hyper-personalized and seamless subscription services that fit into their flexible lifestyles are likely to prove popular.

Young Americans are moving home now more than ever. And while they have a growing interest in decor, house-hopping is leading many to buy cheap, disposable furniture. Affordable and sustainable furniture-subscription company Feather is providing renters with value and Insta-credentials.