Why are Gen Yers spending so much time at home?
2 Jan 2020
Why are Gen Yers spending so much time at home?

American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?

Helena Price Hambrecht

Helena Price Hambrecht is the founder of Haus, a low-alcohol aperitif brand that is designed for drinking with friends at home.

Karen Bird

Karen Bird is a catering expert and business manager at hospitality supply company Catering24.

Sarah Drumm

Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.