Just over 50% of British travellers have gone on holiday without taking out travel insurance, while 41% of Americans chose not to do so in 2017. So, who is buying this type of coverage? What are their motivations? And how can insurers get people to look beyond price when picking out a plan?

Trōv is aiming to make insurance more appealing to Gen Yers by ditching complicated policies, instead providing simple and flexible protection through an easy-to-use app. But can it win over a generation of consumers who still see coverage as an optional extra rather than a necessity?

Young adults are not engaged with insurance, and that’s not surprising given that only 34% of Gen Y customers have had positive experiences with their insurer. So how can these companies better engage their young clientele? And what do Gen Yers expect when they purchase a policy?

Even as consumer finance regulations loosen, people in America are still apprehensive about how to choose the right financial product. Canvas8 surveyed 3,300 Americans and spoke to 20 people across the US to figure out how people get the financial information they need.