Who bothers to buy travel insurance?
28 May 2018
Who bothers to buy travel insurance?

Just over 50% of British travellers have gone on holiday without taking out travel insurance, while 41% of Americans chose not to do so in 2017. So, who is buying this type of coverage? What are their motivations? And how can insurers get people to look beyond price when picking out a plan?

Sarah Watson

Sarah Watson is the editor of the International Travel & Health Insurance Journal – a leading source of information about travel insurance that keeps those involved in the provision and service of travel and international health insurance up-to-date with the latest news, views and analysis on the hottest industry topics.

Tacita Vero'

Tacita Vero is a journalist, maker and graduate from the London Consortium. Her main research interests are cycling culture, underground phenomena and alternative travelling, which have brought her to Abkhazia, Nagorno-Karabakh and Chernobyl.