How do Americans feel about consumer finance?
3 May 2018
How do Americans feel about consumer finance?

Even as consumer finance regulations loosen, people in America are still apprehensive about how to choose the right financial product. Canvas8 surveyed 3,300 Americans and spoke to 20 people across the US to figure out how people get the financial information they need.

Karen Correia da Silva

Dr. Karen Correia da Silva is a Senior Behavioural Analyst at Canvas8, where she uses ethnography and semiotics to help brands to better understand people. As a diversity and inclusion scholar in media and organisational behaviour, Karen’s ten years of award-winning qualitative research and consultancy work has helped creatives, organisations, FTSE 100 companies, and public policymakers to work better, do better, and be better.