There is more health data in circulation than ever before as DNA home-testing kits and biometric tracking apps proliferate. Canvas8 spoke to Barbara Prainsack, author of Personalized Medicine, to understand whether this level of personalisation in medicine is empowering or endangering patients.

Two-thirds of Britons want to take greater control of their health, but while they might do medical research online or track their fitness with an app, would they be willing to do their own blood work? Thriva is hoping so, offering at-home kits that strip blood tests of their intimidating reputation.

‘Healthy medicine’ may sound like an oxymoron, but as more people learn about exactly what goes into OTC drugs, some are looking for ‘cleaner’ alternatives. Genexa is leading a movement to line American shelves with organic meds that are free from inactive and occasionally harmful ingredients.

As DNA analysis becomes more accessible, most Britons say they would want to use it to ensure the wellbeing of their children. Health-hacking has people excited about the potential to edit out inherited diseases, but more control over genetics may not ensure better ethics.