Posts tagged with #ProductivityTok have over 43 million views, and related content creators such as @studynotesideas and @thatrelatablestudent have amassed millions of likes for videos featuring organisation tips, anti-procrastination hacks, and inspirational messages. Their Gen Z disciples use workflow apps, including Notion and Owaves, to organise their lives. Young people with bleak outlooks on the job market may feel being an independent self-starter is their only way to achieve success.

Comforting productivity TikTok

Emily Mariko, a 30-year-old Bay Area social media creator, rose to online prominence in 2021 for her organised, approachably aspirational lifestyle content. She creates an impression of ease – her videos are minimally produced, her meals unstyled and healthy without being restrictive, and she herself is usually free of make-up and wearing casual clothing. After establishing herself as the queen of low-key, Mariko launched a Substack, ‘Emily’s Life Plan of the Week’, offering subscribers tips on how to live an easy, organised life.

The rise of Emily Mariko

The ‘night luxe’ aesthetic has emerged as a response and alternative to wellness-oriented aspirations. Rather than featuring gym pics and matcha lattes, this aesthetic, found on platforms like Instagram and TikTok, centres hedonism, nightlife, and caloric indulgence (think silky dresses, steak frites, and the ‘feral club rat’ girl about town). Similarly, noughties-era ‘indie sleaze’ has captured young imaginations with its debauched party aesthetic. Both suggest people are ready to enjoy themselves by partaking in recreation that is entirely about enjoyment without undertones of self-improvement. 

The post-wellness vibe shift

The phrase ‘goblin mode’ has entered the zeitgeist as a way to convey people’s adoption of a comfortably depraved mindset in response to generalised fatigue. During the pandemic, we were invited to experience a ‘healing girl summer’, but “goblin mode is kind of the opposite of trying to better yourself,” a source told The Guardian. It’s an embrace of our least admirable impulses: binge-watching reality TV, gorging on Pop-Tarts, spending all weekend on our phones amid unwashed bedding. A nihilistic, ‘why bother?’ mentality, it’s the polar opposite of smug, performative wellness and a comforting refuge from presentability.

Activating goblin mode

John Lewis and the Cavendish Clinic have teamed up to provide skincare, facials, and aesthetic treatments at clinics inside some of the retailer's stores. As the popularity of 'tweakments' persists post-lockdown, the move aims to provide a trustworthy avenue to access these services.

John Lewis aims to make ‘tweakments’ more accessible

Temporary tattoos have emerged as a popular form of self-expression among commitment-phobic Gen Zers 

Catering to self-expressive yet commitment-phobic Gen Zers, Inkbox’s temporary tattoos offer short-lived and customizable body art without risk of regret. For an impulsive generation keen on flexibility and keeping up with trends, can brands offer the fleeting fun that today’s young people are after?

Inkbox: temporary tattoos catering to commitment-phobia

Broadland Drinks is launching an alcoholic, semi-sparkling cold brew tea it hopes will resonate with a new generation of RTD consumers. As health concerns elevate interest in low- and no-alcohol beverages, people are seeking out novel ways to indulge in mindful drinking.

Broadland alcoholic teas target mindful British drinkers

As Gen Zers enter the workforce and burnt-out Gen Yers recalibrate their priorities, a new culture is emerging around work – one that values rest, appreciates idleness, and would rather be happy than industrious. Could this shift in approach mark a new era of anti-ambition?

Are we in the era of anti-ambition?

An e-health start-up has received financial backing to expand its remote physiotherapy solutions across Europe. Patient adherence is often cited as a major healthcare risk, but technology is enabling brands to help bridge this gap with more convenient and scalable recovery plans.

Axomove's remote physio solutions level-up recovery 

How can chewing gum brands reach sustainably-minded, health-conscious consumers?

Once known as a symbol of rebellion and bravado, conventional chewing gum may be losing its cool as Gen Zers have other things to worry about – climate change, their mental health, and returning to IRL socializing. How can brands who sell gum make themselves relevant to these modern-day needs?

Are American Gen Zers still chewing gum?

Australian gin brand Four Pillars has launched a new alcohol-free range of its famous gins just in time for Dry July. With a growing appetite for cocktails in Australia, the move taps people's desires for healthier lifestyles while offering high-quality options for hangover-free drinks.

Four Pillars' no-alcohol range courts mindful Aussies

Why are some American moms opting for a ‘crunchy mom’ lifestyle?

The pandemic accentuated worries for many American moms and left them feeling weighed down. To combat this, some have carved out time for new wellness practices – seeking therapy, focusing on the ‘crunchy mom’ lifestyle, microdosing psychedelics, and finding online communities for support.

How are ‘crunchy moms’ finding alternative wellness?

From showing new employees the ropes to doing the office housework, certain workplace tasks are more about 'helping out' the team than personal career advancement. But research shows that these 'non-promotable' tasks are more likely to be done by women, and can hold back their careers.

'Helpful' tasks are holding back women's careers

How can brands help people maximise the fun they have?

From weighted hula hooping to D&D campaigns, people have very different ideas of a good time, yet the promise of consumer fun drives entire industries. Canvas8 interviewed Professor Travis Tae Oh about the psychological pillars that make something fun and how brands can help people maximise good times.

Good times! The science of having fun

How has Madonna’s use of anti-aging social media filters been received?

Madonna has been celebrated as the Queen of Pop for decades, but in recent years has received backlash for her prominent use of anti-aging social media filters. As people seek ways to express their identities online, what do people’s attitudes toward AR tell us about shifting beauty ideals?

Madonna: stoking debate around online expression

A survey has found that many men avoid routine check-ups due to the illusion that they're 'naturally healthier' than others. With prevention being better than cure, there are opportunities for care providers to adapt offerings to make them more approachable and ensure that issues are caught early.

Men dodge health checks out of fear and over-confidence

According to a US-based study, the quality of a workout can be influenced as much by the time at which a person exercises as the type of exercise they do. With women more affected by temporal shifts, brands may offer tailored schedules based on granular data to optimize results.

Exercise study shows need for tailored workout schedules

Why do many diners disagree with calorie-labelled menus?

In an effort to tackle the obesity crisis, the UK government has introduced legislation requiring all larger restaurants, cafes, and takeaways to display calorific content on their dishes. While many have criticised the law for its blunt approach, how will it affect people’s choices when eating out?

How will calorie-labelled menus impact dining out?

With a first-class degree or well-formed cover letter no longer enough to capture the attention of creative employers, young hopefuls are splashing out on their CVs in the hopes of winning favour. Yet with money a new metric to hiring success, the need for more inclusive approaches is clear.

Young creatives produce unique CVs to stand out

How is Eldera improving people’s wellbeing through intergenerational connection?

Healthtech company Eldera provides purpose and meaning to Gen Alphas, Older Adults, and everyone inbetween through its virtual activities. How can brands utilize intergenerational interaction to teach new skills, encourage deep connections, and provide a boost in mental wellbeing?

Eldera: virtual village for intergenerational connection

Many people returning to IRL workplaces post-lockdowns have been shocked to find that the cost of their lunch has skyrocketed while they were gone. This phenomenon, dubbed 'lunchflation', is leading to a change in daily habits as people reconsider the cost of eating away from home.

Inflation drives changes in Americans' lunch habits

Gucci has collaborated with Ōura on a high-end version of the latter’s smart ring, which tracks a range of physical metrics. This luxurious spin on health-monitoring wearables is designed to appeal to those who don’t want to choose between functionality and fashionability.

Gucci x Ōura turns health tech into a fashion statement

Why is Sea Moss Girlies appealing to a new generation of wellness enthusiasts?

While Gen Yer wellness has been defined by pastel pink colorways and Goop-driven experiments, a new generation of creators is platforming self-care in a whole new way. Enter Sea Moss Girlies, the podcast, meme creator, and community of Gen Zers coming for a trillion-dollar industry.

Sea Moss Girlies: maximalist wellness for Gen Zers

The oppressive ‘9-9-6’ work culture has seen some young people in China choose to ‘lie flat’ to avoid burning out. For others, however, a ‘45-degree life’ is more appealing – a pragmatic middle ground that revolves around the pursuit of personal and professional balance.

Chinese youth adopt a pragmatic ‘45-degree life’

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?

How are beauty brands designing for inclusivity?

How are Vitruvi’s diffusers and essential oils elevating people’s living spaces?

Diffuser brand Vitruvi offers scent-forward aromatherapy experiences that elevate how people feel in their living spaces. With people spending an increasing amount of time indoors and as concerns around air-quality grow, how can brands extend self-care into peoples home environments?

Vitruvi: diffusers for wellness-focused homebodies

Tesco is nudging customers to eat healthier by signposting areas around its stores where they can find fresh ingredients and better-for-you products. Notably, it's promising to keep the prices of items in these zones low, recognising that rising inflation is impacting people's wallets and wellbeing.

Tesco 'healthy zones' promote low-cost nutritious eating

Menhera, a fashion subculture focused on medical imagery, has gained popularity among Gen Zers on TikTok. Providing a aesthetically-focused take on taboo subjects like self-harm and PTSD, it shows young people’s willingness to challenge cultural stigmas around mental health treatment.

Menhera uses fashion to destigmatise mental health

Supernatural, a fitness game on Meta’s Quest VR device, has a fan base of 58,000 and counting. The title's popularity stems from how it makes dynamic workouts more accessible, with the immersive experience inspiring people to engage in exercise from the comfort of their homes.

Supernatural VR game boosts fitness accessibility

How is Woo Wellness improving accessibility to wellebing resources for Gen Zers?

Gen Zers are looking for relatable and engaging content that better reflects their understanding of personal wellbeing – and Woo is a platform aiming to provide just that. As young people's wellness values shift, how can brands best cater to their changing mental health needs?

Woo Wellness: relatable wellbeing platform for Gen Zers

As the ‘Kardashian effect’ transforms perceptions of beauty, some are thinking twice about the wider implications on body image and class segmentation. Conscious of how celebrity culture influences unrealistic beauty standards, they’re turning to humour as a coping mechanism.

‘I’m not ugly, I’m poor’ meme lets people embrace flaws 

How is technology helping L’Oreal match people with their ideal fragrance?

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?

L’Oreal x EMOTIV: tech-enhanced perfume personalisation

Research has found that podcasts can have a profound effect on life decisions. Whether it's due to the perceived intimacy of listening via headphones or their ability to liven up mundane everyday tasks, this medium has a persuasive power that may enhance brands' ability to get a message across.

Podcasts inspire Britons to pursue new life goals

As parents seek ways to nudge their children into drinking milk, they’re looking for low-sugar options that maintain nutritional value. A reformulated flavoured straw from Bourgeon Foods is using innovative ingredients and savvy packaging, helping parents make healthier choices for their children.

Flavoured, nutrient-rich straw nudges kids to drink milk

What is drawing German consumers to plant-based diets?

Bratwursts and kebabs may be par for the course in Germany, but no other country in Europe has seen such a sharp rise in vegans over the last ten years. As plant-based offerings continue to skyrocket and consumers seek sustainable food options, what can brands do to cater for this vegan culture?

Why are Germans embracing veganism?

Starbucks is rolling out a marketing campaign to launch its energy drink brand Baya. Boasting ingredients that support the immune system, it's tapping into the rise of functional drinking behaviors as people look to optimize their physical and mental health through their food and beverage choices.

Starbucks caters to functional drinkers with Baya

Despite the growth in milk and cheese alternatives, dairy consumption among young people is higher in 2022 than it was three years prior. But as more people pursue healthier lifestyles and diets, dairy products boasting less fat or sugar and added protein have the potential to boost consumption.

Low-fat dairy appeals to health-conscious Europeans

Advancements in medical and digital technology are allowing food retailers to offer personalized health programs in-store. The guidance they provide may foster a perception of grocers as purveyors of a nutritious lifestyle, helping them build trust and loyalty among customers.

Nutritional tips at grocery stores boost healthy eating

Bartenders in New York are reporting that younger drinkers are increasingly opting for the classic martini. After years of alcohol consumption reflecting a focus on wellness through healthier options, this renaissance of sorts may be a sign of people’s desire for a return to excess.

Martini resurgence signals desire for a return to excess

People are willing to wear a fitness tracker if it means they get a discount on their health insurance. With many cutting their spending on health and fitness services to cope with the rising cost of living, money as incentives could encourage people to maintain healthier lifestyles amid inflation.

People want their healthy habits to trim insurance costs

How are LeBlanq’s tour offerings appealing to HNWI travellers?

Cycling holidays aren’t typically associated with all-out luxury, but LeBlanq is filling this gap in the market. The tour operator offers trips that combine top-notch cycling with world-class dining, exposing luxury travellers to some of the biggest names in the worlds of sport and gastronomy.

LeBlanq: expert-led cycling tours for luxury travellers

What does boutique fitness offer people in a post-pandemic world?

The pandemic forced people to switch up their exercise habits, but as lockdowns begin to ease, not everyone is going back to their old fitness regimes. There’s a growing appetite for communities that drive connection and entertainment, as well as sweat. Is boutique fitness the answer?

Why are Australians embracing boutique fitness?

How is the digital world impacting beauty in the US?

The increased usage of Zoom and face filter apps has led to rising interest in skincare, beauty treatments, and plastic surgery. But, while the body positivity movement and no make-up looks remain popular, the demand for cosmetic products and procedures has seen no reduction.

How is American beauty changing in the digital world?

How is LinkedIn helping people explore new careers amid the ‘great resignation’?

The ‘great resignation’ has seen many Britons leave their roles for a more meaningful career or more flexibility in their work lives. With this in mind, LinkedIn’s Career Explorer is designed to help people discover new employment opportunities that they might not have otherwise thought about.

LinkedIn Career Explorer: uncovering new career paths

What would encourage Britons to embrace no-and-low options?

As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.

Why are Britons selecting sober drinks?

What makes a no- or low-ABV drink appealing?

Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

Why are Americans selecting sober drinks?

How an brands help people navigate uncertainty?

The world is facing a series of crises – from the pandemic to the war in Ukraine – meaning life has become defined by uncertainty. People are craving stability, but there’s a possibility it will never arrive. With this in mind, Canvas8 spoke to Sam Conniff about how to navigate the unknown.

Sam Conniff on how to embrace uncertainty

The lack of nuanced representation of pregnant women in the media, and limited style options, mean many women have felt restricted in how they can dress when pregnant. But with new narratives emerging courtesy of icons like Rihanna, there's a shift towards more diversity in pregnancy style. 

Pregnant women celebrate de-standardised maternity wear

While self-care has become more prominent than ever, people are experiencing ‘stresslaxation’ – a phenomenon where the act of trying to relax becomes stressful. With the wellness industry facing scrutiny for its commercialisation, people are craving space where they can do nothing and switch off.

'Stresslaxation' phenomenon reflects pressure to unwind

What would help Gen Yers take control of their retirement savings?

For Gen Yers, many of whom entered the job market during the Great Recession and have since endured a pandemic-induced downturn, pensions may sit low on the list of financial priorities. But that doesn’t mean they don’t want to save for retirement. So, how can brands help them set money aside?

How are Gen Y's attitudes to pensions changing?

How is Dr. Bronner’s providing alternative health support to employees?

In an effort to boost wellness within the workplace, American soap company Dr. Bonner’s has integrated ketamine-assisted therapies within its employee package. As people increasingly seek out alternative mental health treatment, what does the brand’s approach tell us about employee care?

Dr. Bronner's: employee-first psychedelic wellness

As ravers age, they’re looking for events that are aligned with lifestyles. For some, this means an early night without sacrificing escapism. Annie Mac’s Before Midnight club night is catering to this, providing for audiences who prioritise healthy routines and shifting the dial on club culture.

Before Midnight club night caters to priority shifts 

A few years removed from the start of the pandemic, research suggests that lockdowns have slowed childhood development, impacting the children of lower-income families harder. As Gen Alphas grow, educators and brands alike are struggling to understand how to serve children weaned on screens.

British Gen Alphas are lagging behind on soft skills

Countering the stereotype of Hispanic cuisine being meat-heavy, a host of chefs and influencers are championing plant-based Latin American food. How do these dishes tap into contemporary values and tastes? And how can brands help diversify the vegan landscape and make it more accessible?

Why is veganism booming among Latinx communities?

Beauty gurus are treating the body as a connected system, favoring a holistic approach to health and abandoning the mentality that the body is something to fight against. TikTok’s #scalpcheck reorients hair care towards the scalp, encouraging people to take a look at the roots of their hair issues.

#scalpcheck gets to the root of Gen Zers’ hair problems

Fraught Chinese workers are seeking alternative remedies to counteract burnout

In order to offset burnout, young Chinese urbanites are turning to ‘punk health’ – a trend that sees traditional medicine used as a ‘quick fix’ for exhaustion. With many struggling to strike a healthy work-life balance, what does this approach to wellness tell us about the future of self-care in China?

How are Chinese youth taking control of their health?

Dyson has introduced a pair of wireless headphones with a removable visor that allows people to breathe filtered air while listening to their favourite podcast or song. With air pollution a concern in urban areas, innovations to solve these public health concerns help people feel safe.

Dyson eases pollution concerns for city dwellers

How is PRESS har seltzer appealing to shifting drinking habits?

As craft culture booms and people's drinking habits are transformed, many are looking to explore alternative beverages that fit their lifestyles. PRESS, a female-founded hard seltzer brand, is appealing to discerning Gen Yers through its unique flavors and premium positioning.

PRESS: hard seltzer for experimental drinkers

What kinds of on-the-go meals do drivers now crave?

Whether out of choice or necessity, three in five car owners in the UK eat while in their vehicles. But the combination of long journeys, mindless snacking, and typical service station food is not conducive to a healthy mind or body. So, what opportunities are there to elevate on-the-go cuisine?

How can Britons eat better from their cars?

How is a minimalist mindset having an increasing impact on purchasing decisions?

From tiny home offices to naturally simplistic aesthetics, a ‘less is more’ mantra has long been considered the secret to happiness. Canvas8 spoke to Dr. Annie Wilson to better understand the mindsets behind minimalism and what opportunities this behaviour presents to brands.

Can less be more? The science of minimalism

Dan Murphy, a leading alcoholic retailer in Australia, is opening its first-ever bar that will only sell drinks containing 0.5% alcohol or less. With Gen Zers continuing to minimise their alcohol intake, alcohol-free options are no longer the alternative but their main drink of choice.

Dan Murphy’s no-alcohol bar taps moderation mindsets

Attitudes towards plant-based alternatives to meat are positive, but price continues to be a barrier, even more so amid the rising cost of living. With the price of meat at an all-time high, keeping costs low will make meatless more appealing and allow for people to continue eating eco.

Eco eats' appeal is high but price is a turn-off

What kinds of snacks are remote workers looking for?

From opting against three square meals to getting more creative in the kitchen, daily food and drink routines have been shaken up as many people have embraced hybrid working. How might these changes create new opportunities for brands around snacking, meal preparation, and forging healthy habits?

How is working from home changing the way people eat?

How is Future Noodles meeting a demand for healthy and convenient meals?

Future Noodles is aiming to provide a version of instant noodles that are as tasty as they are healthy. How can brands appeal to those who have made health-conscious lifestyle changes amid pandemic instability and are looking to food to protect and support their wellbeing?

Future Noodles: healthy meals for busy people

Are Americans convinced that digital health is the future?

Americans are largely optimistic about digital health services, but there are concerns about what data collection might mean for insurance. After tracking these behaviors in our Health and Fitness Sector Snapshot, Canvas8 spoke to seven Americans about how healthtech can add value to their lives.

Who are America’s digital health advocates?

While the return to IRL healthcare is highlighting the value of the human element, many people are keen to retain the benefits of digital wellness tools. After tracking this behaviour in our Health and Fitness Sector Snapshot, Canvas8 spoke to eight Britons about what they value in health tech.

Who are the UK’s digital health advocates? 

Lululemon is disrupting the saturated sneaker space with its women-first footwear range, which will launch with a running shoe. For those getting more invested in high-impact sports, Lululemon’s science-backed, user-minded trainers offer a fresh take on comfort as well as performance.

Footwear gets a science-backed, women-focused refresh

Despite breastfeeding benefits being backed by science, misleading formula milk ads continue to undermine this. With misinformation negatively impacting decisions on infant feeding, and even the work of professionals, cutting through this noise and reinstalling confidence in breastmilk is key.

Advocates push for clear formula milk marketing

Financial benefits are not the most crucial factor that attracts American women to a role at a new organization, according to a survey by Gallup. While a pay rise and benefits are very important, women are more likely than men to also seek opportunities, support, and flexibility in a new job.

Women have more diverse recruitment needs than men

Lockdown has further dampened sake’s ongoing decline in sales, and the wine is proving unpopular with younger drinkers. With sake’s high sugar content, old-fashioned aesthetic, and limited variability no longer appealing, an industry refresh could help to better align with people's drinking habits.

Sake loses its appeal among Japanese Gen Yers and Zers

Gen Zers' gym membership is soaring in the US, as teens seek spaces to exercise. With membership levels holding strong post-COVID-19, it’s clear that younger cohorts want to stay fit, with brands having the opportunity to tailor products and offerings for teens who prioritize fitness and wellness.

Teens are blowing off pandemic stress at the gym

Channel 4’s Paralympic ad highlights the challenges disabled athletes face by showing viewers what competing with limited vision looks like. Amid a growing call for better representation, people want to see brands focus on and cater to the everyday realities of living with a disability.

Channel 4 brings Paralympic athleticism into focus

As Belgium approves reforms that will allow a four-day workweek, demand for flexible working and a reprioritisation of goals comes front and centre, showcasing how it's high time to not only allow but actively support workers and consumers in the pursuit of a better work-life balance.

Four-day week meets workers’ demands for flexibility

How have Americans attitudes towards fashion and style changed?

With returns to social events and offices underway, Americans have the chance to embrace new styles and express themselves IRL. Following on from tracking this behaviour in our Fashion and Style Sector Snapshot, Canvas8 spoke to nine Americans to find out more about how fashion is sparking joy.

How are Americans dressing for joy?

Fashion has seen a revolution during the pandemic, with feel-good dressing

Post-lockdown, life is providing chances for people to reconnect with the excitement and pleasure that styling ourselves can offer. Following on from tracking this behaviour in our Fashion and Style Sector Snapshot, Canvas8 spoke to nine people in the UK to find out how fashion is sparking joy.

How are Britons dressing for joy?

Japanese company Salad Stand is freshening up the vending machine space by swapping out fast food snacks for more daily salads. With on-the-go healthy snacking on the rise, there's an opportunity to tap the growing potential of vending machines as a portal to reach all consumers.

Salad vending machine mixes convenience and health

China's young and wealthy are putting off marriage and kids in favour of adopting pets – lavishing them with the love and attention traditionally reserved for children. As definitions of family shift, there's an opportunity for brands to acknowledge young people's changing life priorities.

Young and wealthy people are embracing pet parenting

Tapping the health and community-building benefits of running, ASICS' campaign spotlights individuals who have brought running into their community in meaningful ways. By elevating voices with the hope of increasing participation, ASICS is harnessing the power of uplifting stories.

ASICS builds community by spotlighting uplifting stories

With Chinese Gen Yers and Zers facing increased stress and anxiety, they're turning to Ayurvedic beauty practices to find peace. As Chinese people turn inward, brands can help explore the link between spirituality and beauty, giving people the chance to restore themselves via the Indian practice.

Ayurvedic beauty offers restorative regimens

Bottled water is a huge contributor to plastic waste but it still proves irresistible to many consumers, thanks to its convenience and perceived purity. Hydration brand Waterdrop has created a smart cap that purifies water on the go in a reusable bottle, combining purity and sustainability.

LUCY smart filtration cap is on-the-go green

How are soft drinks evolving to address modern consumer needs?

The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?

What’s driving the rise of functional drinking?

With eco action a top priority for city planners, cycling networks are getting revamped. Milan is extending its city cycling route, making it easier and safer for people to reach everyday destinations on two wheels, hoping to entice residents to take up the environmentally friendly travel option.

Cycling network extension pushes green rides

Despite dementia having the potential to be debilitating, many living with the disease have fulfilling lives. To break the stigma and ease fears, Canada’s Public Health Agency has launched a campaign putting positive representation front and centre in a bid to tackle taboos and improve education.

Stigma-smashing dementia campaign boosts awareness

Trying to balance work, family, and social responsibilities is taking its toll on Britons – the majority report being exhausted a lot of time. Constant tiredness is unsurprisingly most common among mothers, meaning sleep-related brands could adapt their offerings to acknowledge this disparity.

Most Britons don't have enough energy day-to-day

Most British Gen Zers think there's such a thing as too much coffee. While older generations have flaunted coffee habits with pride, health-minded Gen Zers are much less likely to drink it excessively and more likely to never drink it at all, opting for alternative functional drinks instead.

Gen Zers see coffee as an occasional treat

Life cycle

People are opting out of constant self-improvement

Liberation in the influence economy