The prestige grocery store collaborated with the designer brand on jet-black juice at a fashion show, highlighting the increased perception of wellness as a luxury.

Erewhon x Balenciaga collab

The Gwyneth Paltrow-owned brand saw shutdowns of their retail locations in major cities like San Francisco and London, speaking to people’s rejection of elitist (and expensive) definitions of wellness. 

GOOP store closures

Entrepreneur Bryan Johnson went from venture capitalist to anti-ageing evangelist, developing a protocol and nutrition service to help people hack their bodies to feel younger.

Bryan Johnson

The normalisation of therapy and destigmatising mental illness has led to people weaponising mental health, blurring the lines between expressing empathy and delivering effective care. 

Self-diagnosis culture

There’s increased criticism of the self-care and wellness industries as people recognise the hyper-individualism it fostered. 

How the self-care industry made us so lonely

Content platform PopSugar relaunched its PS platform dedicated to living life well, showing an investment in accessible resources and broadening conversations of what wellbeing actually means. 

PS makes wellness accessible through real-life stories

Young men are turning to the prescription drug for recreation as well as sexual pleasure, highlighting the ways people are prioritising hedonism just as much as their health.

Why are so many young men using Viagra?

Closeup has revolutionised the oral care market in Southeast Asia by leveraging innovative products and emotionally resonant campaigns that boost customer confidence. Discover how the brand’s bold and daring approach to soul-stirring marketing and technology changed how people smile.

How Closeup brightens Southeast Asians' smiles and confidence

On social media platforms, meals are getting a little calorific. As women embrace the carnivore lifestyle and swap out vegetables for hunks of meat and butter, it’s fueling a shift in diet culture and giving rise to collectives with like-minded, non-mainstream foodie values.

Who are the new lady carnivores?

Endometriosis Australia’s first television commercial brings attention to common endometriosis symptoms, encouraging people to take symptoms seriously. The campaign aims to reduce the six-and-a-half-year average journey toward a diagnosis for people living with endometriosis in Australia.

Australian campaign spotlights on endometriosis symptoms

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.

How Aesop sustains beauty and quiet luxury for Aussie men

Run clubs are gaining popularity in Australia as a milder way to socialise, fostering connections and friendships better than conventional events. This trend reflects a cultural shift, blending fitness enthusiasm with a solution to digital isolation and fulfilling the need for genuine social bonds.

Run clubs are the new dating apps for Australians

Idols and actors who promote flawless and healthy skin through 10-step routines and effective products dominate South Korea’s beauty industry. In 2024, quick ‘tweakments’ that promise natural results are on the rise. But with fads evolving faster than ever, can K-beauty keep up?

Are ‘tweakments’ the future of K-beauty?

Inflation and a lack of affordable housing have driven Australians to do it themselves. With their connection to DIY building spanning decades, Aussies today are tapping into their roots and creating personal multifunctional spaces for themselves. What does this mean for the property landscape?

DIY projects flag Aussies’ aspiration for multifunctional spaces

The nutraceutical start-up Wellbeing Nutrition has launched a campaign that uses humour to promote its dissolvable oral nutrient strips. As more Indians adopt a ritualised approach to health and wellness, brands can be assistive by showing how customers can build new routines around their products.

Wellbeing Nutrition makes health rituals fun for Indians

Luxury beachwear label LOVE BRAND & Co. joins travel specialist Explorations Company to launch a collection spotlighting marine conservation projects in the Seychelles. By supporting value-based projects, brands can appeal to those who want to make a meaningful difference with their purchases.

LOVE BRAND & Co. spotlights marine conservation 

American diets have improved in the last 20 years, but there's a gap between high-income and low-income groups. Diet disparities feed into the broader issue of health inequalities in the United States, leaving low-income groups at greater risk of certain diet-related diseases.

Research identifies healthy eating gap in the US

Samsung has released a docuseries spotlighting how three niche sporting communities found their way to the 2024 Olympics. Celebrating the subcultural beginnings of each sport, the series reflects the growing importance of community and inclusion among emerging sports fandoms.

Samsung taps niche sports fandoms ahead of Olympics

According to new research, Gen Zers and their bosses have vastly different standards when it comes to punctuality, hinting at a growing generational divide in the workplace. Remote work is nudging young people into more laid-back mentalities, and workplaces are struggling to adjust.

Gen Zers' punctuality problems signal workplace divide

Waifafo Resort Hội An, a new technology-led wellness resort, will open in Vietnam with state-of-the-art wellness tools for health-focused holidaymakers. As wellness travel becomes more popular, people are looking to get tangible health results from their trips abroad.

Hội An offers tech-led retreat for wellness seekers

Missoni has introduced a luxury skincare amenity kit in collaboration with Delta Air Lines. As high-net-worth individuals seek quality experiences – both during their journey and on arrival – exclusive offerings like this can increase brand loyalty and strengthen brand identity.

Missoni x Delta Air Lines launch exclusive amenities set

Americans are consuming more yogurt due to the popularity of GLP-1 appetite suppressants, signaling possible changes in American diets. As the number of GLP-1 patients grows, brands are looking to offer high-protein, nutrient-dense foods that meet these new dietary needs.




GLP-1 drugs are changing American diets

An interest in outdoor recreation that emerged among Chinese people during the pandemic has transformed from a trend to a long-term lifestyle. Why are citizens, especially Gen Y and Z youth, heading outdoors, and how can brands tap into this booming market that is even changing how people dress?

Chinese youth are embracing the great outdoors

Decaffeinated coffee is seeing increased interest, with one winning the Brewers Cup – typically won by conventional caffeinated options. As demand for better-for-you and functional drinks grows there is an opportunity for brands to support shoppers dialling in their health and wellbeing.

Decaf coffee prestige signals ‘better for you’ demand

Pub culture has long been a part of Australian society, but a new trend in no- and low-alcohol drinking – driven by younger generations – has seen a shift in how Australians are engaging with these community spaces. What can brands learn and expect from this spreading sober culture?

Gen Z Aussies are craving sober nightlife

For nearly a century, Yakult probiotic milk has captured ‘childhood in a bottle’. Health-conscious shoppers are rediscovering it, driving the market boom for functional foods in Asia. As global wellness goals shift, the Japanese brand finds its way into more refrigerators and formative years.

Why Yakult became a symbol of Asian care and childhood

Travis Barker of Blink-182 has invited fans to join him on a run before the band’s show in Los Angeles in July 2024. As young people grow more health-conscious, events that were once a call for debauchery have become marked by occasions for exercise and social connection.

Fans are pregaming a Blink-182 concert by running

South Korea's Gen MZ (Gen Y and Z) is driving a significant surge in functional foods and transforming gift-giving into acts of self-care. Leading wellness brand Jung Kwan Jang captures this dynamic market by turning traditional products into innovative, trend-savvy offerings.

How Jung Kwan Jang reroots functional foods for Gen MZ

Despite being known for their strong work ethic, Japanese employees are becoming frustrated with outdated workplace values and expectations, leading to more quiet quitting than anywhere else in the world. As younger generations shake up norms, the meaning of work is changing in Japan. 

Japanese employees rank highest on quiet-quitting scale

With skincare enthusiasts cutting down their routines, minimalism is in. Korean brand COSRX has risen beyond the saturated K-beauty market and built a global following through its ingredient-based, fuss-free approach designed to address its audience’s specific concerns.

How COSRX simplifies clean skincare for K-beauty fans

Temporary piercings are infiltrating the beauty space, with several Gen Z tastemakers sporting pierced looks in recent months. The move falls in line with a wider rejection of conventional beauty standards among young people, who are prioritising experimentation and self-expression over conformity.

Fake piercings offer non-committal rebellion for Gen Z

LG’s ‘Optimism Your Feed’ campaign leverages algorithmic social feeds to make people’s social media experiences more positive. With social media being an intrinsic part of life for most and a source of anxiety for many, pragmatic solutions to online challenges may resonate with consumers.

LG optimises social media feeds for positivity

The dating landscape is evolving, with Gen Zers increasingly embracing dry dating – going on dates without alcohol – reflecting a shift towards authenticity and emotional intelligence. How does ditching alcohol play into this? And how can brands tap into Gen Zers’ new dating behaviours?

Why are Gen Z Britons embracing dry dating?

‘Dirty soda’ is booming across America. These sweet, simple concoctions underscore a cultural shift towards non-alcoholic options and a desire for diverse, social, and experimental drinking experiences. How can brands tap into the trend and cater to the growing ‘sober-curious’ market?

What’s behind the 'dirty soda' boom?

Longevity has become a buzzword within the fitness industry, with people spending increasing amounts on maintaining optimum wellness. While ‘health-hacking’ has previously been reserved for an elite clientele, how can brands capitalise on this interest and bring longevity to the masses?

What does longevity look like in 2024?

Teen boys are turning to fragrance for self-expression, leading to an unlikely growth in luxury scents as an aspirational hobby. As high-end cologne grows in popularity, there’s an opportunity for luxury brands to create accessible entry points into the category for young men.

Teen boys turn to fragrance for self-expression

Sports retailer Decathlon’s success in Asia is driven by localisation, inclusive messaging, competitive pricing, sustainability, and high-quality products. As a renewed love for fitness and outdoor activities sweeps Asian sensibilities, sports communities offer a burgeoning opportunity for brands.

How Decathlon tracks down Asians’ budding love for sports

Though not a mainstream sport, pickleball is making a racket among Gen Y and Z Chinese youth due to its Xiaohongshu-friendly urban core outfits and low-commitment, low-impact nature. However, it could explode in popularity and even become an Olympic sport, creating plenty of growth opportunities.

Why pickleball is making a racket among Chinese sports fans

A global survey found that the internet boosts wellbeing, with users reporting more life satisfaction, positive experiences, and social gratification. However, young women felt less satisfied than their counterparts, indicating that certain demographics need support in digital spaces. 

Study reveals internet boosts wellbeing, but not for all

A partnership between Japanese-inspired hotel Nobu Ryokan Malibu and HigherDOSE will introduce wellness tech into its suites. As the wellness tourism industry continues to boom, brands can appeal to value-driven travelers by integrating holistic practices from arrival to departure.

Nobu Ryokan Malibu entices holistic travelers

The startup focuses on creating a platform for private social networking driven by more personal reflections and wellness. As people's trust in social media platforms splinters, apps like this highlight how brands can engage with audiences on a more emotionally aware and personal level.

Gratitude Plus aims for wellness-driven social networking

How are brands utilising humour to better connect with their audiences? What are people doing to overcome polarisation and reach consensus? Why are people rejecting careful curation for messy and unpolished content? How is retro technology providing respite through simpler connection?

Communications Sector Snapshot: May 2024

After a drastic makeover went viral, Westerners flocked to Xiaohongshu (also known as Red), a Chinese social networking app, in search of makeover tips. They’ve also delighted in Red users’ honest but not unkind feedback, a byproduct of Chinese culture that is seeing growing appreciation globally.

Why Xiaohongshu’s Chinese users are consulted for frank makeovers

Skincare enthusiasts are taking an interest in preventative care to avoid the appearance of aging, even starting as young as their teens, in some extreme cases. Canvas8 spoke to nine Americans to find out how and why they’re incorporating anti-aging products into their skincare regimens.

How are Americans using anti-aging products?

While a fresh generation of age-positive advocates is making headlines, an obsession with anti-ageing remains pervasive – even among children and young teenagers. Canvas8 spoke to seven Britons about their beauty purchase decisions and how they integrate anti-ageing products into their regimens.

How are Britons using anti-ageing products? 

Ever inventive and enterprising, Chinese Gen Zers have concocted low-maintenance, low-effort ways to look after their health. But when tried-and-tested solutions get lumped together in the same category as experimental nutritional plans, how can the youth actually stay holistically healthy?

Understanding the effects of ‘lazy health’ on Chinese Gen Zers

As young people contend with increasing dissatisfaction due to rising costs and life challenges, they're seeking avenues to regain control. This shift is motivating them to turn to activities like marathon running, and they're challenging the sport's fixation on health benefits alone.

Young people are running marathons to cope with pressure

Research shows a decline in the amount of sleep that Americans are getting, with younger women the least likely to report getting adequate sleep and older men most likely. As stress rises, young women are shouldering the brunt of wellbeing impacts, signaling a need for targeted support.

Sleep quality declines amongst Americans as stress rises

As workers and their employers clash over return-to-office mandates, questions remain about how workers manage their work-life balance in this new environment. Canvas8 spoke to Dr. Brad Aeon, a time management researcher, about the future of productivity in and outside the workplace.

Brad Aeon on the future of hybrid work and productivity

Kraft Heinz has launched a rebrand for Mio, a liquid concentrate additive to water, to focus on Gen Z-centric wellness behaviors. Young people are looking for customization in their snacks and drinks, and brands are responding by creating products to help hack their hydration.

Mio drops rebrand for wellness-focused Gen Zers

German retailer Rewe has opened its first fully vegan supermarket in the country, offering double the number of vegan items found in conventional Rewe’s stores. Germans are more vegan-curious than citizens of other countries, leading conventional brands to expand their offerings.

Rewe store caters to vegan-curious Germans

A supermarket chain in China has introduced ‘Sad Leave’ for its employees, allowing ten days of annual leave dedicated to days when they’re simply feeling a bit down. As attitudes to work and wellbeing shift away from hustle culture, companies will be expected to lead with empathy and flexibility.

'Sad leave' prioritises employee wellbeing in China

Simone Biles has launched a campaign with Powerade, announcing her return to gymnastics at the upcoming 2024 Summer Olympic Games in Paris. The ad challenges the 'win at all costs' mentality in sports culture and promotes the idea that taking deliberate pauses is beneficial.

Powerade film celebrates power in taking a break

Research suggests that Gen Zers are becoming less active during a critical, habit-forming period of their lives. While many Zers are more health-conscious than other generations were at their age, there remains an opportunity to support young people’s mental health by improving access to exercise.

Gen Z activity levels prompt mental health concerns

Spotting a gap in the market for competitions for the average gym-goer, HYROX has created a new discipline within the world of exercise. Creating a clear goal for amateur gym-goers and more experienced athletes, HYROX offers accessibility and community for a wide range of exercise enthusiasts.

How HYROX brings out gym-goers' competitive edge

Amid a mental health and economic crisis, Americans are prioritizing hobbies and recreation, mirroring how they sought solace in awe during pandemic lockdowns. Brands can harness awe to benefit society, with trends like ‘gardencore’ and fandoms underscoring the importance of meaningful leisure.

‘Aweleisure’ is emerging as a remedy for a polarized US

Japanese fitness group Sogo Fitness has exploded in popularity, attracting a young clientele by blurring the lines between group workouts and social clubs. People are looking to make connections where they build healthy habits, and group fitness is becoming a go-to social activity for many.

Sogo Fitness offers socialisation for healthy Japanese

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

The hotel chain is leaning into sleep tourism, working with experts to design rest-oriented travel experiences. As people prioritize their wellbeing when making decisions, initiatives like the Sleep Retreat highlight how brands can make that even easier by embedding wellness into their offerings.

Hilton launches retreats for sleep-focused travellers

'Sexy water' has flooded TikTok with content, as creators add functional ingredients to water to romanticize hydration rituals. People are looking for fun ways to build healthy habits, creating an opportunity for beverage brands to capitalize on rampant customization behaviors.

'Sexy water' offers customizable hydration

New York City's Sob Parlour pop-up offers SobSession's for purchase to let your feelings flow with the help of inspiring art, music, journaling tools, and a personal space to cry and embrace your emotions in private. The space welcomes you to enjoy an emotional detox by letting the tears flow. 

Sob Parlour is NYC’s first pop-up 'cry spa'

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

Juergen Teller’s unapologetically DIY photography continues to spark controversy, with detractors dismissing his work as lazy or disrespectful. But with AI-generated imagery spreading overprocessed allure, Teller's raw and unvarnished photographs emerge as a potent antidote to the digital zeitgeist.

How Juergen Teller captures unvarnished authenticity

Nature Spell’s Rosemary Oil for Hair Growth was dreamt up by two sisters from London who cared about clean beauty and wanted to share Indian hair oiling techniques with British customers. How did this small family business result in a TikTok sensation and a product that is a beauty bestseller?

How Nature Spell has brought Indian beauty to Britons

Young people are struggling to sleep more than any other age group because of increased screen time and growing anxiety. Instead of turning to medical professionals, they’re visiting TikTok for at-home remedies and supplements. How can mainstream health brands tap into this experimental mood?

What’s driving the Gen Z sleep crisis?

Amid a sea of generic health apps that crowd smartphones, Healthify positions itself as a mix of personalised wellness and tech wizardry. The app is about more than just counting steps or leafy greens. It's understanding the beat of every user's lifestyle, making health a goal and a way of life.

Why Healthify serves AI-planned diets to busy Indians

Punk rock water brand Liquid Death has expanded its product offering with electrolyte drink mixes called “Death Dust”. The product aims to appeal to a new wave of health-conscious consumers looking to enhance their water intake or simply those who want to make drinking water less 'boring'.

Liquid Death's 'Death Dust' targets functional drinkers

Megan Thee Stallion has collaborated with Nike to release Hot Girl Systems, a fitness apparel line catering to all bodies. Speaking to the rapper's brand of inclusivity and wellbeing first, the release responds to growing demand for body representation and softer approaches to wellbeing.




Megan Thee Stallion x Nike launch inclusive apparel line

Fitness brands like FitOn and Equinox are adapting to the rise of weight loss drugs through specialised programs to address side effects. As health culture shifts, the trend aims to counter toxic dieting, promoting inclusive discussions around body positivity and wellness.

Fitness industry forced to adapt to weight loss drugs

82°E – a self-care brand created by Indian actress Deepika Padukone – has announced its foray into body care. As the boundaries between people’s health, wellness, and beauty routines continue to blur, the body care space offers untapped potential when it comes to courting wellness-savvy Indians.

82°E ritualises body care for wellness-minded Indians

Minimal make-up aesthetics have given way to no-make-up trends, characterised by consumers eschewing colour cosmetics to focus on skin and hair health. What’s fuelled this seismic skincare and beauty shift and how can brands communicate with a new, more informed consumer?

What’s driving the rise in minimal/zero make-up?

Amid China’s booming beauty market, there’s still a notable gap in mature beauty options. Brands face the task of appealing to the country’s thriving multi-billion dollar silver economy – the ageing who are digitally savvy, financially able, and discerning in their expenses.

‘Mom beauty’: the self-care boom among Chinese Gen Xers

Harkening back to its classic product, Krave, General Mills' LOADED cereals offer fresh takes on customer favourites for new occasions. As people consider healthier meals and look for more fun in their food, product innovations like this can stand out as both nostalgic and indulgent.

General Mills launches LOADED cereal for snacking

Lil Jon has announced the release of a ten-track guided meditation album following his appearance with Usher during the Super Bowl. This points to a growing trend of music-assisted healing and an opportunity for brands to keep up with new consumer understandings of wellness.

Lil Jon blends music and wellness with meditation album

Gamers have emerged as a key target for the snacking market, yet brands often fail to offer them healthy options that don’t compromise on taste. Tapping into this, Twitch streamer Pokimane has launched a snacking brand catering specifically to the increasingly health-conscious gaming demographic.

Pokimane helps gamers adopt healthy snacking habits

In what seems to be an evolution of the 'girl dinner', the rat snacking trend sees TikTok users scavenging their pantries to create novel snack combinations. Amid the concerning resurgence of diet culture, it’s encouraging audiences to honour their body’s needs through intuitive eating.




‘Rat snacking’ trend encourages healthy decadence

Health-conscious Britons are increasingly tired of institutional health failures and are ready to take matters into their own hands, armed with wellness apps and wearable tech. Canvas8 spoke to nine people across the UK to see how devices help them to train, rest, and feel good.

Is fitness tech aligning with Britons’ wellness goals?

With many Americans prioritizing the improvement of their physical health, a new generation of gadgets, apps, and wearable tech has equipped people with more insights about their bodies than ever. Canvas8 spoke to eight Americans to find out how they put these insights to use.

Is fitness tech aligning with Americans’ wellness goals?

As part of its marketing strategy, non-alcoholic beer leader Athletic Brewing is focusing on the nutritional benefits of its beers, as opposed to focusing solely on abstinence. Brands are looking to insert themselves into the healthy habits formed by Dry January participants.

Athletic Brewing encourages year-round moderation

TikTok's 'legging legs' trend has fuelled the spread of toxic beauty standards as young girls discuss the 'perfect' body shape. With signs that harmful body image tropes are returning via social media, platforms have a responsibility to protect users from potentially detrimental content.

'Legging Legs' trend signals toxic beauty standards

Consumers are craving control over their health, leading to a push for personalisation over one-size-fits-all wellness solutions. In this landscape, personalised nutrition app Zoe lets users take their health into their own hands, reflecting a broader cultural shift towards bespoke wellbeing.

How Zoe personalises wellness for health enthusiasts

How are people shunning soft approaches for firm control in their routines? What’s the value of togetherness in health and wellness spaces? Who are the people keen to work smarter, not harder, for their gains? Why are people demanding progressive and joyful stories about sexual health?

Health and Fitness Sector Snapshot: February 2024

Gen Zers are abandoning hormonal contraception and instead prioritising mental and physical health. As young people focus on holistic wellbeing, this shift underscores the need for open discourse and individualised approaches to contraception and the role of brands in supporting these desires.

Gen Z are shifting away from hormonal contraception

Advil's 'Head Settings' targets Canadian gamers, offering guidelines to prevent headaches and enhance the gaming experience. Understanding gaming communities' pain points enables brands to be supportive, creating positive associations, addressing gamers' experiences, and fostering connections.

Advil fights gaming pain points with 'Head Settings'

A survey has revealed a generational gulf between Gen X workers and their younger counterparts regarding how they cope with work-related stress. While the stigma around mental health has lessened for younger people, older workers remain uncomfortable discussing career-based wellbeing issues.

Gen Xers lag behind in erasing mental health stigma

Instagram's 'nighttime nudges' help kids cut down on screen time and get better sleep. Amid concerns about social media on young people's mental health, brands that enhance teen's online safety with clear and robust guardrails will build trust and foster secure digital worlds for younger generations.

Instagram nudges help reduce app-time for teens

Classes in so-called 'Clown Cardio' have grown in popularity in Los Angeles, where practitioners use pratfalls, scrambling, and similar silliness to get their heart rates up. Rejecting overly serious workouts, many are beginning to look for fun and friendship in group fitness classes.

'Clown Cardio' workouts combat 'gymtimidation'

With wellness at the forefront of healthcare, the Oura Ring lets users take control of their lifestyle by providing easy-to-understand reports on overall health, beyond sleep and exercise. It reflects Americans’ growing desire to prioritize taking care of body and mind post-pandemic.

How Oura transforms holistic wellness into wearable tech

Planet Fitness emphasizes inclusivity at their gyms in the 'Sasquatch' ad, addressing Canadians' preference for a welcoming gym environment. Gymtimidation has led to workout avoidance, but this highlights a chance to lessen the spotlight effect, making fitness spaces more inclusive for everyone.

Planet Fitness dissolves gymtimidation with Sasquatch ad

The 2024 Generational Snapshot of Gen X explores how menopause has become an issue central to culture and wellbeing, how this cohort is prioritising age-specific needs in the workplace, the increased visibility of men’s mental health, and their quest to find relatable and inspiring role models.

2024 Generational Snapshot of Gen X

Attitudes to wellness among Gen Zers have shifted away from material gain and aesthetic self-optimisation and towards a desire for emotional and spiritual fulfilment. So how are they incorporating such needs into daily life? And what’s the health and wellness industry doing to adapt?

Welcome to the Gen Z wellness revolution

Employees who participate in company-led mental health initiatives fare no better than those who don’t, according to a 2024 study. As workers in the UK struggle with the cost of living crisis, many are expressing a preference for time and money, as opposed to corporate wellness programs.

Work-led mental health programmes fall short for Britons

Chilean startup SystemBiotech has created a yoghurt infused with psychobiotics to tackle the country’s mental health crisis. As people seek out more holistic pathways to wellbeing, healthy snacking and functional foods can be an accessible means to incorporating mental wellness in everyday routines.

Mood-boosting yoghurt promotes mental wellbeing in Chile

Southeast Asians often find dental care hard to access due to rising costs and the amount of time an appointment takes from their day. Enter Zenyum, a Singaporean startup making oral beauty more accessible and habitual through affordability and offering personalised dental services powered by AI.

How Zenyum frees Asian smiles with access to oral beauty

The wine industry has traditionally been resistant to change, but a notable shift is underway among British drinkers, who are becoming more receptive to vino in cans. What factors are driving this change in behaviour, and how can brands enter and cultivate growth in this lucrative segment?

From vine to can: the growth of canned wine

Miller Lite has introduced a beer-flavored mint to help participants curb Dry January cravings. As interest in forming healthy drinking habits grows among young people, many are looking for brands to help support them in sobriety and form achievable goals to improve their wellbeing.

Miller Lite's beer mints help curb cravings

Although a plethora of femtech products and applications have emerged in recent years, many female entrepreneurs have struggled to scale their ideas. Canvas8 spoke to women’s health expert Anna Butterworth to discuss the challenges facing the sector and her hopes for the future.

Anna Butterworth on the future of femtech

Running clubs have exploded in popularity in the US as people look for cheap and healthy ways to socialize and meet friends. Disparate factors like inflation and health concerns are affecting the way people fraternize, and brands are learning to help support and sponsor these new rituals.

Running clubs may signal need for positive socialisation

A study has revealed the depth of consumer discontent with social media, with around half of participants looking to significantly limit their use by 2025. With many looking to cut their online ties, IRL connections formed offline are growing in importance for consumers.

Perceived quality decline turns people off social media

The high-end fitness company Equinox has dropped a campaign that centers on primal desires to court affluent gym-goers. As HNWIs redefine the luxe life through the lens of wellness, there’s an opportunity for brands to de-center products and lean into more holistic messaging instead.

Equinox’s avant-garde ad rethinks fitness as hedonism

Merchant Gourmet is encouraging consumers to take pride in the convenience of their microwave-ready, good-for-you plant products. As time-poor Britons look for ways to eat healthier without sacrificing convenience, this ad encourages consumers to lean into quick and easy plant-based alternatives.

Merchant Gourmet sells guilt-free convenience food

Life cycle

People are embracing diverse forms of all-encompassing wellness 