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  • Why are Gen Yers and Zers eschewing complex cosmetics?
  • Why are Gen Yers and Zers eschewing complex cosmetics?
    C Technical (2020) ©

How TikTok elevated drugstore skincare

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

Location Northern Europe / North America

No longer enchanted by expensive, upmarket products with esoteric ingredients, today’s young skincare enthusiasts are seeking transparency and proven efficacy – for a reasonable price. [1] They’ve been empowered by access to information about cosmetic brands and product formulae, with various media outlets celebrating the appearances of bare-faced celebrities at events, in selfies, and in magazines. [2][3][4] And while it may sound challenging to achieve a hydrated, glowing complexion so flawless that it renders make-up arbitrary, many have discovered that it can be as easy as popping to the local drugstore, where ...



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