Are Gen Zers done with make-up?
REPORT
28 Jul 2020
Are Gen Zers done with make-up?

Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

Cat Hufton-Schiorlin

Cat Hufton-Schiorlin is a London-based freelance journalist specialising in fashion, beauty, parenting, family, and lifestyle. She splits her time between editorial, commercial, and copywriting projects.

Lara Dabbur

Lara Dabbur started her career in beauty as a Harrods fragrance hall girl. Since then, she has worked her way up in retail, working as Selfridges’ beauty supervisor and Maison Francis Kurdjian’s regional manager in London before moving to Dubai to work at Chalhoub Group’s Faces as an area retail manager.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.