Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How are models of masculinity diversifying in China?
  • How are models of masculinity diversifying in China?
    Cansadiking Fuddin (2017) ©
REPORT

What does ‘being a man’ mean in modern China?

In China, the desire to be perceived as marriageable and successful has long driven men to adhere to a rigid (and largely unrealistic) model of masculinity – but societal shifts have sparked changes in attitudes. What does the ’modern man’ look like and what does he value in life?

Location China

Scope
When four young Chinese actors from the TV series Meteor Garden were branded ‘sissies’ by state media outlet Xinhuain 2018, a storm of controversy erupted. The issue divided the media and readers, with some defending the quartet and championing diverse aesthetic standards, while many others were insistent that the country was experiencing a ‘crisis of masculinity’. [1]

The expression yin sheng, yang shuai (‘women rise, men fall’) has been circulating in public discourse since the ‘80s, when social reforms saw Chinese women put on equal footing in terms of education and careers opportunities following decades of ...

Canvas8

Related

  • Article image What does ‘tradition’ mean to Chinese Gen Zers?

    The lives of Chinese Gen Zers – digital natives who grew up amid prosperity – are vastly different from their parents’. Yet while they’re feeling empowered and connected to the world, they’ve not shunned tradition entirely. How are apps, games, and fashion labels reminding youth of their heritage?

  • Article image ‘Wang Hongs’: Chinese Gen Z’s New Leaders of Consumption

    Known as ‘Wang Hongs’, highly relatable internet stars in China now surpass bloggers when it comes to doing business with major brands. But the superficial nature of the lifestyles presented on social media can have a negative impact on the mental health of these influencers and their audiences.

  • Article image How are Chinese youth embracing misery?

    Low wages. Poor prospects. Constant pressure. Chinese youth are coping with their tough circumstances by adopting a bleak outlook on life known as sang. Manifested in memes, pop culture and self-deprecating consumerism, how can brands use this worldview to connect with struggling citizens?

  • Article image Diaosi: why the ‘losers’ of China are actually winning

    In China, calling someone a diaosi – which directly translates as ’penis hair’ – isn’t an insult. On the contrary, millions of Chinese in dead-end jobs, with no car, house or girlfriend identify with the term, wearing it as a badge of honour. But could self-deprecation be a danger to society?