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  • How are Gen Yers and Zers reshaping luxury shopping?
  • How are Gen Yers and Zers reshaping luxury shopping?
    Gucci | Facebook (2019) ©
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How are young luxury shoppers buying online?

Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?

Location United States

Scope
From one-click checkouts to the impending drone delivery army, it has become difficult to resist the allure of e-commerce. Studies show that online sales in 2018 accounted for almost 8.8% of the $2,489 trillion generated in global retail spending. [1] In the US alone, online sales increased by 14.2% between 2017 and 2018, compared to the modest 4.1% rise in overall retail sales. [2] By 2025, this segment is projected to reach $1 trillion, up from $525 billion in 2018.[3] But how do these optimistic projections hold up when it comes to luxury purchases?

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