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  • How do you get people thinking about life insurance?
  • How do you get people thinking about life insurance?
    Thomas Hawk, Creative Commons (2013) ©
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Why would you buy life insurance?

The attitude to buying life insurance is unlike getting a car or shopping for groceries. After all, who wants to think about dying? Yet despite their reluctance, 39% of Gen Yers claimed they’d get a policy in 2015. How are insurers making the process of getting life cover easier and more accessible?

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