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  • How do you get people thinking about life insurance?
  • How do you get people thinking about life insurance?
    Thomas Hawk, Creative Commons (2013) ©
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Why would you buy life insurance?

The attitude to buying life insurance is unlike getting a car or shopping for groceries. After all, who wants to think about dying? Yet despite their reluctance, 39% of Gen Yers claimed they’d get a policy in 2015. How are insurers making the process of getting life cover easier and more accessible?

Location North America / Northern Europe

Scope
Life insurance is a simple way to protect loved ones from the financial consequences that a death brings. Yet despite the benefits, a significant number of people aren’t insured; 30% of American households (35 million) have no life insurance, including 11 million with children under the age of 18. [1] “More American families are living on the edge – surviving paycheck to paycheck,” says Robert Kerzner, CEO of insurance association LIMRA. “Today, there are 11 million fewer American households covered by life insurance compared with six years ago. A majority of families either have no life insurance ...

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