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  • Cooking with just a dash of cute
  • Cooking with just a dash of cute
    Fox (2015) ©
CASE STUDY

MasterChef Junior: why cooking and cute are a recipe for ratings

From overblown tantrums to joyful tears to Gordon Ramsey covered in cream, the experiences of the MasterChef Junior participants have drawn 5.4 million viewers – and reflect what Gen Z wants from their food. But what is it about kids in the kitchen that makes a recipe for success?