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  • How has DIY become big in Japan?
  • How has DIY become big in Japan?
    takasuii, Creative Commons (2014) ©
CASE STUDY

DIY-tool.com: remodelling the Japanese home

With more than ¥1 million in monthly sales, DIY-tool.com is catering to the rapid uptake of DIY in Japan. Shifting attitudes towards the home have enabled people to see how DIY can be both useful and enjoyable. But in a society that fetishises the new, what’s the appeal of fixing up the old?