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  • Why is the UK so crazy about click-and-collect?
  • Why is the UK so crazy about click-and-collect?
    Home Retail Group (2014) ©
CASE STUDY

Argos: a catalogue shop for the digital age

Argos was ‘the Amazon of the 1980s’. But now, with the web giant launching a retail store and Argos ‘doing digital’, the catalogue shop could be the one to watch. But what changed? Has Argos finally solved its image problem? And has it really become a ‘cool brand’?