Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching 

, or trying too hard to make his daughter laugh.


Gen Y (born 1982-1996)

North America

United States

Advertising

Communications

Shopping

Technology

‘With iBeacon Apple is going to dump on NFC and embrace the Internet of things’, GigaOM

‘Beacons: what they are, how they work, and why Apple is ahead of the pack’, Business Insider

‘How iBeacons could change the world forever’, The Washington Post

‘Apple’s iBeacon explained: what it is and why it matters’, Pocket Lint

‘Apple to use iBeacon to follow shoppers around stores’, Tech Radar

‘First look: using Apple’s location awareness software at an Apple store’, Apple Insider

‘Will Apple’s iBeacon change the way we shop?’, Mashable

‘inMarket rolls out iBeacons to Safeway stores to reach shoppers when it matters’, TechCrunch

‘Grocery stores use iBeacon to remind you what you are shopping for’, Engadget

‘Apple’s iBeacon technology brings art gallery to life’, PSFK

‘How Apple’s iBeacon will change everything for retail analytics’, Forbes

‘iBeacon used to give bar patrons free access to magazines’, App Advice

‘Another Super Bowl ad fest, this time on mobile’, The New York Times

‘Ex-Vertu designer launches iBeacon competitor for Android’, The Verge

‘This is your coffee calling - buy me’, Financial Times

‘Coca-Cola explores iBeacon as marketing tool for World Cup sponsorship’, The Drum

‘Facial recognition system to be tested at Osaka train station’, Far East Gizmos

Datzing

‘Android-based iBeacon competitor lets you set up beacons using old mobile phones', GigaOM

‘Phillips takes on Apple’s iBeacon with lights that send deals to your smartphone’, The Verge

‘What is Apple’s iBeacon?’, The Guardian

Some argue that iBeacon has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. But what makes it so special?

iBeacon: a shining light for retail?