Shopping in the smartphone age

Men's clothing store Hointer is out to revolutionise retail. Founded by a senior ex-Amazon employee, it combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.

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Imagine shopping without any annoying sales assistants hovering over your shoulder. While this is the norm for online shoppers, it's a trend that innovators like clothes shop Hointer are bringing offline. At the Seattle-based store, staff can be summoned at the push of a button, perfectly-fitting jeans magically appear in the fitting room, and products can be checked-out on your smartphone – no hassle.