Amazon Fire Phone: a department store in your pocketAfter years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?
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After years of speculation, Amazon finally announced its plans to enter the smartphone market with the Fire Phone in June 2014. After a widely-viewed teaser video was posted online, rumours were rife that the phone would harness the power of stereoscopic glasses-free 3D. [1] But the biggest talking point from the announcement actually came in the form of Firefly – a visual and audio ‘Shazam’ for everything, directly connected to Amazon's site through a button on the side of the phone. [2] Anything you scan can instantly be bought directly from Amazon – but is this a feature people really want?

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